Away We Happened
Link: Away We Happened-Episode 1
I just did a summary of this case study in my previous blog post. I thought that everyone’s presentation was so good that I should do another. So we will be looking at why I think this web series should be categorised as an online video. I believe that this mini web series has been catered for the Internet because they are looking for participation through this interactive short. Let’s take a look at some of the criterias:
1. Style/Genre
This series is a rom-com with fast paced cuts, quick and witty with a few cheesy sappy conversations. Sarcastic comments are thrown in as well.
2. Duration
The first episode was about 7 minutes long to introduce the characters. There are more characters introduced into the series later on. The rest of the episodes are about five minutes long ending with a 14-minute episode finale.
3. Audience
Wong Fu Production’s fan base consist of young teenagers who spend most of their time surfing the net. Wong Fu Productions have 2.4 million subscribers so AT&T users are combined with these young fans that this web series raked up 6-million views in six weeks.
4. Is it online video?
bI think that this style of content is catered for the Internet because they are short and just for pleasure. This is a low budget series as well. With the interactive aspect, the votes are all done online under AT&T.
5. Reason
The reason of this collaboration is for AT&T to do crowdsourcing as well as product placement for HTC. The quality of the video is at a professional level but if you check the past videos of Wong Fu Production, they worked their way up to this professional level,
6. Involvement
This series is to gather participation from the audience to submit ideas of how to continue to story. The ideas are then posted to be voted and the most voted will be the next episode. This style of interaction intrigues me because this actually allows filmmakers to know what the audience want to see in a story. Who would go for the more cheesy story lines or the more quirky and funny story lines.
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What interests me in this case study is that I enjoy how they incorporated the participatory aspect in this interactive series. The multi-narrative side of this film intrigues me. Those multi-linear interactive commercials catches my interest as well. This has a slightly simpler style of interaction because you vote for the next episode instead of choosing to ‘run away from the bear’ or ‘dine with the bear’.
That’s it then!
Do the happy Jen dance!