26 April, 2017
Media Lecture – 8
This week’s lecture is divided into two parts. The first part is focusing on consider fandom and audiences, then Jeremy Bowtell gave us a quick indepth into premiere pro and how to edit and manipulate the audio.
We watched a short video called Planet Earth 2 from BBC, which is the topic about last week’s lecture – animal. The video showed the iguana visus snakes and furtunately the iguana survived! The process for living of the iguana is so exciting and made me nervous! This video has close relationship with textual attention because text establish relations with their readers as well as representations of whatever their subject matter might be and this video showed this point.
After talked about last week’s topic roughly, ‘Audiences’ is the crucial topic in the following class. The audiences exist in many areas and who cares about audiences is important. Some common examples are: advertisers, commercial broadcasters, cable networkers, production houses and individual program makers, government policy makers, social scientist or psychologists and cultural theorists or media scholars. Meanwhile, with the development of society, the conceptions of audiences are continue changing, such as from broadcasting to narrowcasting, from citizens to consumers. The obviously is from broadcast to post-broadcast.
The post-broadcast era is existing in our daily life now, the main changes and characteristics of it are television institution and major players, techonologies of production, distribution and consumption, audience practices and conceptualisations and aesthetic sensibilities. The post-broadcast imaging the audiences differently.
Moreover, media effects theory also mentioned, here are three points: anxiety and suspicion re TV’s power; audience is passive, manipulated and brainwashed; lab experiments, focus groups and playground observations. Actually, I did not get these points too much, but I think I have been experienced these in my daily life.
If people who are interested in something so much, such as TV shows, movies, they are ‘fandom’. Fan cultures are a problem for ‘legitimate cultuer’ because of their insistence on muddying boundaries – treating mass culture texts as if they deserved the same attention as canonical or hight culture texts. Then, Mr. Brian showed us a funny video to help us understand ‘fandom’. The video is too reality!!! When I watch the drama, I always tell myself: ‘It is the last one, after watch this episode, I will go to do homework.’ One hour later… ‘Oh I am sleepy, I cannot pay attention to the work, I need one more episode to wake me up!’ How reality the video is!
After 5 minutes break, Jeremy Bowtell gave us some suggestions to help us do Premiere Pro and I believe the skills he taught us will be helpful for PB 3.