THE 4TH INDUSTRIAL REVOLUTION

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Our first reading for Media 6 is excerpts from Klaus Schwab, 2016, The Fourth Industrial Revolution. In the first excerpt, he outlines the mega-trends of this revolution, breaking them up into physical, digital and biological. A lot of the things that he mentions that are possible now and in the next 10 years I found astounding. Some of the things I had heard of through recent science-fiction media, such as genetic engineering and designer babies from the television series, Orphan Black, or advanced robotics and AI from the 2013 Spike Jonze film, Her

The list of tipping points that he provides, which outline the technological milestones that will be available to the mainstream consumer in the next 10 years is also amazing. 3D printed livers?! What?!

Something that I guess is particularly relevant to me and media 6 is the changing relationship that humans will have with work and careers in the near future. Most work is between a worker and a company, but this is changing to accommodate the ‘on-demand economy’, where employers use the ‘human cloud’ to get workers to complete assignments/projects in their specialised skill. This is beneficial for the employers, because the workers are technically self-employed, so the employers do not need to provide employee rights, benefits, or even pay a minimum wage. This kind of work is beneficial for the workers because it allows freedom and mobility, but you must sacrifice workers rights for this. I spoke to my friend about it who is studying political philosophy and she said the name of this new class of workers is the Precariat. This is a social class of people with no job security or predictability.

This will be very important for people like me who are finishing their education and preparing to go into the workforce. An understanding of the changing work climate due to technological advances and innovations is a great asset, as Schwab states (and I paraphrase), whoever has the knowledge of the technology has the power to use it. My generation can use our knowledge of technology and digital media to navigate the workforce, and hopefully work towards implementing policy and regulations to make sure that people do not get exploited in this new realm and way of working.

Another science-fiction example I would like to mention that deals particularly with digital media, social media, privacy, citizens and employees of large media companies is the novel, The Circle by Dave Eggers. This book drew my attention to the fact that large media and tech companies can gain so much from technological innovation, but because policy, law and regulation are slow to keep up, people can easily be exploited by companies, rights can be lost, and lines can be crossed.

VIDEO CAMPAIGN EXAMPLES

Here is a couple of short campaign videos which I think are pretty great, with some notes about why they are great and what we can take away from them in our own video:

  1. LiNK (Liberty in North Korea)

LiNK rescues and works with North Korean refugees to help resettle North Korean refugees and change the narrative of North Korea in the international conversation. This video is great because it is short, aesthetically powerful. The script is as thus:

  1. One sentence about North Koreans refugees escaping, including statistic
  2. Danny introduces himself as a North Korean refugee
  3. One sentence about the documentary he is filming and why
  4. One sentence about booking a screening of this documentary (what this video is about, it’s aim)
  5. Emotional trailer style highlights of the documentary
  6. Text on screen: Danny from North Korea, Book a screening today

So as you can see, it is VERY SUCCINCT and they get their message across in 5 sentences.


 

2. Robin Hood Relief Fund

Robin Hood is an organisation that fights poverty in New York City, and this video shows how they provided homes for victims of the Sandy Storm through a personal testimonial.

This video is different from what we want to create for our prototype because it is a personal testimonial from one mother, but it is successful in its simplicity and emotional impact.

The arc of this video is that it starts with Kaneisha talking about her home before the storm, giving context of her work and study, and then it shows footage of the wreckage from the storm, what happened to her home and to her family.

In the second half of the video there is an interview from Donna, the CEO of Affordable Housing Alliance, talking about the storm and consequential homelessness in a macro sense, and how they are providing pre-manefactured homes. Kaeisha then talks about how Robin Hood provided the funding for the homes, and there is footage of her seeing her new home for the first time with her family.

There is a good ratio between the personal and the public with the interviews with both kaneisha and donna, and the use of music is simple but effective.