Murphy, A., & Potts, J. (2002), Culture and Technology. Palgrave MacMillan. — Introduction and Ch.1 on ‘Theoretical Frameworks’

Introduction and Ch.1 on ‘Theoretical Frameworks’ pt 2

Advancements of technology can alter our social culture significantly; the introduction of smart phones and mobile data caused a disruption in common behaviour, where people would much rather stare at their phones and browse social media, instead of taking the apparently meaningless moments of their day to do other tasks. Although the use of mobile devices in moments those moments may be understandable, there are still plenty of people who use their phones where inappropriate and unnecessary, fuelling their online popularity through uploads of attractive photos to advertise the excitement of their lives, among other things such as communicating with others via text. Phones are now integrated in daily life for the exchange of media: Facebook is used to entertain oneself with images and videos shared by pages hand-picked by the user, opinions and thoughts are voiced on Twitter, and self-affirmation is built with the help of Instagram and Tinder. The tailoring of media to bring the consumer back to the piece of technology, through a range of applications and functions, a person’s brand-spanking, new phone can phase out most other physical forms of media, taking first place as the hub of all information and being one of the most prized possessions to a person. The formerly popular commuter’s newspaper, the mX was phased out as a medium of media, as mobile devices had become a superior base for information, which brings about the idea that the progressive development of technology will further change our “culture” in society.