David Morley (2005), Entry on ‘Audience’ in New Keywords: A Revised Vocabulary of Culture and Society, Ed. T.Bennett, L. Grossberg & M. Morris (Wiley-Blackwell), pp.8-10. The article states that with new audience research we have stopped seeing audiences as one passive entity to be controlled by the media. Particularly when it comes to being influenced … Continue reading wk 9 Audience and Influence