How does this documentary alter your understanding of the way you use social media?

This altered my understanding in the way I use social media in that it has shown me how companies use social media to manipulate consumers by meticulously planning what they post onto the online world. It has also made me aware of what I post onto social media and how companies can use this data.

 

What connections can you make with the role of a Social Media Producer?

The connections that I made with the role of a Social Media Producer are they control and shape the audience perception of a particular subject by what they present to the online public. The same as with my personal Facebook page where I choose what to put online in order to give myself a certain persona.

 

What ideas does this documentary raise in regards to the event your group is planning and the task of achieving participatory engagement?

It has made me realise that the key is to have a gimmick that is un-expected but not necessarily original and communicating with your attended audience actively rather than passively. Additionally it showed the need for constant exposure to keep the audience interested.