Post 3 (Assignment #1)

‘Making sense of social media’

Post 3: How will your own work in this studio be informed by your understandings of social media, the data from the Sensis surveys and your examples of social media mentioned above?

Looking further into this studio, I plan on using my redeveloped idea of what social media is to investigate further into a social media platform ie. youtube, one that continuously motivates me to want to know more. The Sensis data will be particularly important with this investigation as it will help reinforce the questions I have surrounding the platform. Some of these key questions I have are: How many people use the platform? and if so how many times a week do they use it? What is the average time spent on the platform? Is there a difference in gender use? What time of the day is it most commonly used. These examples of questions are just the surface of how I want to investigate the platform, whilst comparing it to other forms of social media especially ones that are different or challenging to me. I hope that making these comparisons can help me identify how and why certain platforms are the way they are, in terms of structure, advertising and marketing. At this point in the studio, I wish to surround my findings of this data with the main theme of youth on social media and the impact it can have on their mental health. As someone who personally loves social media, I am determined to navigate through both the positive and negative aspects of the industry and develop my understanding on how apps either cater to these benefits or perhaps become a key factor into the problem of youth mental health. Having this issue at the core of my research, I am also going to have to be detailed in my investigation regarding demographics outside of the youth audience, exploring ways they use social media for other purposes ie. business. Overall, making these comparisons will provide a thorough accumulation on what social media is, the affect it has and how it continues to shape modern society.

Post 2 (Assignment #1)

‘Making sense of social media’

Post 2: What examples of social media do you find inspirational or challenging? Mention 1 or 2. Cite a reference or URL for each. Explain why they inspire or challenge you.

Personally, a social media I find inspirational at this point in my life is Youtube. What makes this platform so inspirational to me is the broad range of creativity it produces, whilst allowing everyone to voice their opinions or display their interests. This may seem like a vague answer, however the popularity of the platform has enabled the ability to cater to every type of audience demographic, which allows like minded people to connect from all over the world and relate to something they have a similar interest in. A particular channel on Youtube that continuously inspires me is by a creator called ‘Rory Kramer’. Rory is a film maker that specialises in music videos, tour videography and inspirational adventures. The thing that inspires me about Rory’s channel is that I get my inspiration from his personality and his message in life, which is something that ill always gain from watching him, no matter what content he makes. A great example is this video he made. https://www.youtube.com/watch?v=lSwaeFOIvac&t=654s

In contrary to Youtube, I find it challenging to find inspiration on Facebook. Although statically, according to the GLOW report (2019), it is the biggest social media platform being used online, it seems to be crowded with junk that doesn’t appeal to me. Although I’m conscience about following pages that interest me, and blocking other that don’t appeal to me, my page is still crowded with things that I don’t want to see. After thinking about why this must be, I began to realise it was a mixture of the people I was friends with and the sponsored posts that always seem to appear, combining as a factor into the reason that the app could no longer hold my attention. Facebook continues to challenge me due to the overall fact that it tries to do everything, which is also a reason why its the most popular platform. What I mean by this is that it has video, photo and text related features. Why I struggle with this, is that sometimes I don’t want the noise of all those features, which is why I love Youtube. Trying to find a particular piece of content on facebook that challenges me was quite difficult as there was so much, but any videos like these or product brand deals continue to test me. https://www.facebook.com/shammiltd/videos/806515736510023/UzpfSTgwNzU1OTk1MjYwNDAzMDozNDg1NTA4ODIxNDc1Nzgz/

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Post 1 (Assignment #1)

‘Making sense of social media’

Post 1: What is your interpretation of the term ‘social media’? What have you learned from the Sensis reports? Include 2 or 3 references from academic sources.

Coming into this studio, I would’ve defined ‘social media’ as a series of apps or networks that serve different forms of entertainment to mass groups of audiences. However, after investigating the Sensis report powered by GLOW (2019), I soon came to realise that the term ‘social media’ offers so much more, being diverse in its ability to perform throughout different industries. As Kietzmann et al. (2011) explores in his examination of social media, the term surrounds the creation of highly interactive platforms through web based technology. This means the term expands further than just the well known facebook, it ventures into ‘a rich and diverse ecology of social media sites’ which vary and prosper in terms of their ‘scope and functionality’ (Kietzmann et al. 2011, p. 242). This definition caught my eye as I made a direct link back to the Sensis report and how precise it was, looking at more than just certain apps, but linking their data to different working industries, demographics and their demand for social media in their jobs or lifestyles. The Sensis report also highlights a key argument from Kaplan and Haenlein (2012) as they explore where social media is heading in the future, with their findings revealing that the overall idea of social media will reform to a platform built to ‘facilitate information exchanges between its users’ (Kaplan & Haelein 2012, p. 102). This particular definition is one I also find value in, with my takeaway being that no matter how technology advanced we become, the soul purpose of the term is the transfer of information. This allows for the term to hold historic value, as Kaplan and Haenlein (2010) refer to the term going ‘back to its roots’. They refer to this by stating that no matter if the form of communication was early established, such as newspapers, or developed recently in the growing age of technology, that the purpose of transferring information would hold its value despite the type of media. Overall, the Sensis reports have taught me to be more diligent about how I view certain terms, especially ones with such a dominating presence, as the data from GLOW has showed me the depths of how multilayered something like social media is.

Delerue, H., Kaplan, A.M. and Haenlein, M., 2012, ‘Social media: back to the roots and back to the future’, Journal of Systems and Information Technology, pp. 101-104.

Kietzmann, J.H., Hermkens, K., McCarthy, I.P. and Silvestre, B.S., 2011. Social media? Get serious! Understanding the functional building blocks of social media’ , Business horizons54 (3), pp. 241-251.

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VidCon – Vlog 3

Video Link

It was nice to focus on purely sound this week. I think sometimes i get too caught up in trying to perfect the image and then thinking that i can lay back and just record average audio, however this weeks exercise really encouraged me to rethink those bad habits. Using the zoom F4 i was able to appreciate what good audio sounds like, both on set and in post production and i am certain i’m going to be a lot more careful when recording sound in future projects.

Although many things went wrong whilst recording this exercise, such as our Lapel Microphones not working and no one wanting to speak to me and my daunting beard, using the equipment was very beneficial. Experimenting with the angle of the microphones and the best places to record were all things we had to conscientiously be thinking about, and i believe this was a good learning lesson in terms of working on the spot in different locations under time constraints. Thinking ahead, this exercise was also great in terms of structuring questions to ask the public and recording their answers as smoothly as possible, which is what VIDCON will be like!

Lastly, the topic of authenticity really had me thinking deeper in the online world. I found it interesting that many people question the authenticity of their favourite creators, even though they watch and follow them on a regular basis. Is the internet so clouded with fake personas, or are creators truly who they portray themselves as?

See you next week, Brian!

Vidcon – Vlog 2

Vlog link

This weeks vlog was one that I was quite looking forward to making, especially after seeing the inspirations of Minnie small’s and Peter McKinnon. As someone who has watched their videos before, I appreciated the cinematic aesthetic that they can create by using such simple everyday items in a household. This inspired me to not film something extremely exciting, but yet more so something that was an everyday activity that I do, with the plan to make it special through film techniques and post production. When I was filming, I decided to use a lot of close up shots, with a relatively shallow depth of field to focus in on my dog and make her the key part of my film. I established this to my audience straight away by opening with a close up shot of her and slowly giving the audience more information, such as the close up shot of her name tag, followed by close ups of her paws, nose and golden coat. I also tried to keep my shots locked off, however there were a few with very little movement.

During this weeks class exercise, we experimented with a DSLR vs Pro camera. I found this really insightful as the functions we had to use on the DSLR helped me with this week’s vlog and encouraged me to shoot manual everything! One thing i would like to improve upon is practicing setting up frame before i enter in a film, so i can not only make films, but be in them too.

See you next week, Brian!

 

Vlog 1 – Vidcon

Vlog link

During week 1, I had a moment after watching ‘vlogumentary’ where I saw the purpose and importance in the style of videos that are online. Looking at videos from afar, you may not notice but every content creator has their own unique and individual style that makes them enjoyable to their audience. For example, focusing on the ‘vlogbrothers’ I noticed how inclusive they are by opening with ‘good morning’ and ending with a goodbye and then a date when they will next see you. This not only gives purpose to the video but also engages the viewers to come back for more and follow their storyline, which is a giant part of what makes online creators successful. This was something I definitely tried to bring into my first vlog, and hopefully by the end of the vlog assignments I will be able to look back and see a unique style I have created.

I also really enjoyed using the DSLR’s in Thursday’s activity. It was almost as if they provided myself with a sense of power to be creative. A handy tip I picked up was to use the 24-105mm lens instead of the 50mm because the focussing is harder to nail on the 50mm, whilst the 24-105mm also gave a better frame at around 35mm where it had a nice wideness.

Snap of the week.

I used my DSLR camera at home positioned in front of a window, which became the main light source for the video. I also used the flip screen of the camera to help with framing.

(I missed out on capturing the recording set up during our class exercise, but here’s one from my vlog at home)

See you next week, Brian!

Assignment 3 – written reflection

 SMALL THINGS

I gained a sense of professionalism from this studio. I felt a purpose in each class that was brought back to this theme of being a professional in all the ‘small things’ that I do. From looking cool whilst setting up equipment, to being direct and assertive on set, to knowing how to avoid the red face flush in post production organisation; I felt as if I have learnt the key steps as to what it takes to be a good operator in the media industry. I believe what this came down to was organisation and concentration. It was evident this semester that planning well early and listening to instructions was key to creating smooth productions. These are the things I will definitely take with me out of the studio, as I believe they are two extremely important factors in any job. Lastly, I have gained an incredible amount of respect for all aspects of the media industry. Each part of every production stage of every film deserves the same amount of concentration. ‘Small things’ has taught me to be just as methodical with coiling a cable as I should be with operating a camera and I think that’s a metaphor I can bring into life outside of media and university.

Click here to view my final assignment

Assignment 3 – Reflection

The pre-production of this assignment was something I hadn’t experienced before, containing more twists and turns than I could’ve imagined. My group and I began to location scout three weeks before our shoot date, which gave us enough time to find a good location… or so we thought. We were not successful in finding out location until the day before shooting, which impacted the detail and concepts of our storyboards and shot lists. Not having a location when making these led to a mystery surrounding shot construction and how we were going to work with the space. We decided to take photo storyboards that focus on the placement of camera on the actors and chose not to worry about the location for the time being. This experiment came out well and gave us a strong visual representation for the cinematography.

 

 

 

 

 

 

 

 

 

 

 

We finally found a location within Bundoora Park. It was a café/ farm with large amounts of free space and quiet fields. We filled out the necessary safety requirements and ran it over the owners so they were aware of what we were doing and once they approved we organised our production. We also decided to cast an actor from Star-Now, who would play the Gentle Lady in the film. This process couldn’t have gone smoother, as Elizabeth was extremely eager to volunteer her time to make conference calls and meet us on set for the duration of her scenes.

 

 

 

 

In reflection of the pre production process, it definitely could have been done more efficiently. I now know how essential it is to have a location found and secured well before the day of shooting. By putting in the extra time and effort weeks before the shooting day, it will result in a much more organised and relaxed set.

Sound was a really important part of our film, as we had to replicate the environment of a circus, whilst having no actual circus to shoot at. This meant the soundscape of the film had to be rich enough to create this illusion. My soundscape was built upon 9 layers of different sounds that ranged from atmospheric tracks from set, downloaded ambience, crowd noises, circus sounds and the main piece of music for the film. The depth of my soundscape was successful with how I was able to mix the sound levels and create distance between the sounds from set and the artificial sounds from post-production. Building the soundscape was one thing, but making it work with the dialogue was also a large task. It was evident in the earlier rough cuts that the dialogue recorded on the zoom microphone didn’t match the sounds that already built in the soundscape. The white noise in the background of the dialogue created a distinguishable cut between the audio pieces that wasn’t fluent in the film. To combat this, I used a ‘denoiser’ effect tool to mask down the white noise in the zoom microphone recordings, which created a more seamless transition between the soundscape and the recorded audio.

Looking back, I think the sound was something we did quite well as a group. Myself being the sound recorder, I made sure to record as much ambience and wild lines on set as I could to build the rich soundscape we needed. However, with out AD not being on set for most of the day we were unable to call the shots for the sound which led to there being no clapper mark, which slowed down the merging process immensely.

In honestly, I found it difficult to work collectively in groups at the start of the semester. In the first production and editing exercises, it was hard to operate in groups with people I was unaware of or had a connection with, and so it often led to inefficient time use and complications on set. In my experience, there were often times where directors clashed with ideas, or that no one stood up as a director to get the production underway. This was also a similar problem in the editing suites as it was difficult to create a cut of a film quickly as there were long discussions about editing practices. In the earlier stages of this semester I thought these factors were going to define my experience of the studio, however it completely turned around. As we got more into what it takes to create a film I realised how much more efficient film making is working as a team with multiple points of view. I also became very comfortable with my classmates and I began to understand how everyone worked and who were best for what positions. This ultimately set me up perfectly for the final assignment, as the experience throughout the semester allowed for my group and I to find the middle ground in all the issues that arose. If I were writing this at the start of the semester, I would probably be writing about how I wish I could work solo in these types of class productions, however I am now more than certain that working in teams is a stepping stone for creating something good.

Safety

Risk Management Safety Report

-This safety report was conducted to display that our location was investigated for any possibilities of harm or unsafe practices. The graph goes through locations, scenes and actions to reflect on any possibilities that may occur, solving the problems before they may arise on set. This safety sheet was also given to the staff of the Bundoora Park, Farm & cafe for their own benefit of knowing our actions on their property.

-An RMIT safety report was also conducted, which can be found here.

Colour grade

Colour

V1 – ‘Auto correct’ under basic correction

Before I got creative with the colour correction of this shot, I decided to use an auto correct tool to give me an idea of what the software thought best suited the scene. Going into this I knew the software would not focus on creating a certain mood or match the genre of the film, however it did provide a better-looking image. The exposure was brought down a slight amount, which eliminated the over exposed park bench, however the white coffee cup still suffered as it was extremely over exposed. The auto correct also brought the shadows down quite substantially, which darkened the blacks in the scene, providing a nice foundation for the colour. This is evident in the red jumper the subject has on and the artificial grass of the park. As well as the shadows being enhanced, the blacks were also corrected to strengthen their appearance, which helped with this colour foundation. Overall, the image was left looking bolder, and easy to look out compared to the slightly over exposed original image. It was surprising to see how well the software worked on the image.

V2 – ‘Drained effect’ under basic correction

For a second version of this shot I decided to continue experimenting using the basic correction tools, however instead of making the image look the way the software made it through the auto correction, I decided to add a ‘drained’ tone to it, reflecting it’s genre. I began by lowering the exposure of the original image was still over exposed and needed to be brought down to reflect a more thriller setting. I then lowered the contrast with began to wash out the bold colours in the shot, which at first I thought looked bad. However, as I look to and from the original image I found a purpose for its washed look to resemble a ‘drained’ effect, removing the colours and their meanings and adding the sense of a lifeless or sinister tone. To complement this washed out effect, I dragged the highlights and whites down quite a lot to remove the vibrancy in the shot, whilst bringing up the shadows and blacks to level the contrast between them. Ultimately, this created a dark image that could be used for a horror or thriller genre, which was the overall goal of this version.

 

V3- ‘Red effect’ under the creative correction

After playing with the basic correction for quite some time, I decided to explore the creative tab of the colour correction software. I first started out by choosing a colour that would best reflect the scene and genre of the short film, which was thriller. At the end of the film there was a death and so I decided to underlay the footage with a red tone to reflect the scene of a murder that might happen. I used the colour wheels to find the right ‘shadow tint’ that gave the image a nice red tint, without draining out the other colours. Instead of using the ‘highlights tint’ to add more colour, I decided to use the ‘vibrance’ tool to lower the brightness of the colour slightly. This then washed out the harshness of the red and gave the shot an eerie looking aesthetic, which I enhanced by adding some saturation to level off the colours and tints. Overall, I think this effect could be really beneficial to use if I wanted a harsh tone to reflect the meaning or events in a film. Going for a colour such a red has certain meanings affiliated with it and so I would have to be clear with both the genre and story connected with it.

 

V4- ‘Dream-like effect’ under basic correction

After playing with the creative mode, I decided to go back to basic correction and experiment with the white balance and temperature tools. My plan for this was to make the scene feel like it was in a dreamlike state. A key piece of motivation/ inspiration I had for this was Paul Greengrass’s Jason Bourne Supremacy where he uses editing heavily to reflect the flashbacks Bourne is having. The tone of green was a dominant colour in these flashbacks so I tried to resemble those using the temperature tool. I brought across the blue tones, and then used the ‘tint’ tool to add a touch of green, giving me the aesthetic I wanted. Once I had the foundation of colour sorted out, I used the basic correction tool to bring down the contrast and highlights to really flatten the colours in the film and make it look slightly unrealistic to give the sense of a dream or a flashback. I also lowered the shadows slightly, which brought out the white details making them stand out and add to this flashback or dream appeal. I didn’t want the image to be completely dark so I brought up the blacks with complemented the contrast look of the shot and helped provide the feeling of the characters not being in reality, which was my overall goal.

 

Sequence Timeline of 4 colour grades