Post 4 (Assignment #2)
‘Making Sense of Social Media’
Post 4) Conclusion: result of experiment/ responses
(Drafted 14/04/2020)
I posted my social strategy on the 12th of April and began to receive responses straight away from my followers on Instagram. My social strategy consisted of 19 instagram stories, in which 14 of those were the content of the strategy (the positive mental health strategies), whilst 5 were questions, posed at the end of the strategy to get a direct response on whether or not I had an impact. Today (14/02/2020) I gathered the responses and data and have established these results. In contrary to the SENSIS data, my instagram poll established that 80% of my results can from males, whilst 20% were female. I posed a question, ‘have you felt mentally fatigued during isolation?’, in which 82% answered ‘Yes’. Everyone, on the other hand, answered ‘Yes’ when being questioned if my strategy had helped them in any type of way. The next two questions were quite interesting, as 100% of people wanted to see more of these positive strategies online, but only 82% of people saying they would listen to the strategies if they came from a social influencer. I found this particular interesting as it compliments the SENSIS data that states 61.2% of businesses find it effective using social influencers. In additional to these data figures, I also received some direct comments from my target audience. James, a 21 year old male, said: “[It’s] so hard to stay motivated for everything, from eating and sleeping, to studying and being active”. James also responded ‘Yes’ to the strategy helping him and wanting to see more of these deployed throughout social media. I also received another response from Jaimee, a 20 year old female, who responded ‘Yes’ to feeling mentally fatigued during isolation, because: “[she] is finding it difficult to maintain a regular routine as [she] would if [she] were physically attending classes on campus. Without having a proper routine in place [she] is staying up later and sleeping in longer which is causing [her] to feel mental fatigued during the day!”. These responses, directly coming from my social strategy, reinforces my over aching question that people are being mentally affected by isolation during this time, and that with the correct positive strategies in place on social media, that people can definitely benefit from them.
*All results and data located here in post 5) Social strategy and results
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