Post 3 (Assignment #2)
‘Making Sense of Social Media’
Post 3) Researching platform and most effective material on it (images? video? Looking at inspiration etc). How will these materials engage the TA?
(Drafted 10/04/2020)
After spending some time purposely scrolling on instagram to investigate the best type of material on there, I quickly began to realise that photos and short videos were the most direct and engaging. After wondering why I came to this conclusion pretty quickly, I realised that it was because I have been using the app since it only had images, and so the purpose for the app naturally felt like a place to view images. I quickly linked this to my target audience, as they too, have mostly likely been using the app since its origins and so I decided to stick with its original purpose and plan to develop a series of stills for the platform. An inspiration I came across was an account called ‘QuotesbyChristie’. This account posts daily positive quotes about all things, but I was mostly intrigued by the colours of the post, very bright and eye catching, something I definitely want to work into my project. Another inspiration surfing the platform was ‘Headspace’, once again using colours to reinforce positive messages and habits. Both of these accounts served similar messages to the one that I will be posing, surrounding mental health on social media. I also realised in my search that there was a slight gap in the platform surrounding how isolation is affecting mental health, so I believe this could reflect in my responses by my target audience. In terms of my social strategy, I plan to create a series of posts (images) where I guide my target audience through tips and advice on positive mental strategies to stay mentally healthy during isolation. I plan on making five target areas; Eating, Exercise, Sleep, Meditation and Positive reinforcement, and then using those to establish a possible routine for the audience to follow. Dealing with things such as health, fitness and wellbeing, I am aware that i’m not an expert, and so I plan on using guidance from expert sources to establish my presentation as a guide, that intends to help, but may vary from person to person.
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