Post 2 (Assignment #2)
‘Making Sense of Social Media’
Post 2) Choosing platform and Target Audience. Why?
(Drafted 08/04/2020)
In my research, I have come to the conclusion of using Instagram as my desired platform, over Youtube. The main reasoning for this is that I am able to directly choose the target audience I want to focus on, and therefor get more direct and navigated responses from them. In saying this, I have also decided that my target audience is going to be those in adolescence, particularly those between the ages of 18 – 26. I have chosen this age group because I believe, in this period of isolation, that they are the ones most consumed in social media and more specifically Instagram. This is evident in the SENSIS data that states 23.4% of people in this age bracket are checking their social media presence ‘several times a day’. My reasoning of this target audience is continually reinforced by the SENSIS data, with 301 (30.1%) responses stating that they are amongst that age bracket. The SENSIS data also helped me identify that I could maintain a gender neutral target audience with the results of males and females online is mostly similar (49.9% Males, 50.1% Females). These direct figures will help in my ability to pose questions to the audience and get responses back that are not only in direct correlation to my social strategy, but also to my overarching question that I will be posing: Is the mental health of adolescence decreasing due to the Covid-19 isolation period? And is social media aiding to benefit or neglect that?
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