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It’s Friday the 13th & if you’re superstitious then there is a long list of unlucky things you shouldn’t do today. Here’s a sweet reminder of the top five that will help keep you alive! Of course if you find today’s hidden emoji within my animation, a black outline of the four leaf clover #🍀, then luck is bound to come your way! Let me know if you find it, but don’t spoil where it is for everyone else playing along…that would be unlucky for them! All luck aside, I hope you all have a happy Friday! #ispyemojis #stopmotion #animation #art #drawing #illustration #instavideo #instavid #lucky #unlucky #brokenmirror #blackcat #superstitious #superstition #fridaythe13th #friday13th

A post shared by Rachel Ryle (@rachelryle) on Oct 13, 2017 at 5:01am PDT

Who is the practitioner and when were they practicing?

This video is titled “Friday The 13th!” and was created by Rachel Ryle who is an illustrator and animator who publishes her short animations on Instagram to over 1 million followers. Although she has been illustrating for most of her life she began animating in 2013.

With the video you are examining when was it produced (date)?

This video was uploaded to her account on the 13th of October in 2017 which was a Friday. It acts as a sort of homage to the superstitious nature of Friday the 13th.

How was the photo or video authored?

She is famous for using stop animation techniques for her videos which seems to be the common thread in her online work. It is filmed with a static camera from above and begins with her drawing with a pencil, the animated images look like they have been created by software as opposed to hand drawing as the lines are so perfect and later in the video there are some 3D effects. It’s also set against quite dramatic music and very cartoon like sound effects such as the mirror smashing.

How was the photo or video published?

The video was published to her Instagram account which has a huge following of over one million subscribers, this particularly video has been viewed 174,116 times so far. Even though all her videos are posted to her Youtube account they all seem to run for under one minute which is the Instagram limit so I presume that is her target market and art form.

How was the photo or video distributed?

This video was distributed through Rachel’s major social media accounts which consists of Instagram, Twitter, Youtube and Facebook. With the amount of followers she has on these platforms it must have been constantly shared and viewed around the world outside of her accounts. Her Youtube page has all her animations categorised into separate genres and headings, I noticed that this video had only been viewed 807 times on Youtube as opposed to 174K on Instagram.

References

http://www.rachelryle.com/artist/

https://www.instagram.com/rachelryle/