So… The Great Belgian Egg Hunt. Seems right up my alley after my first class (and only class so far). From what I can gather at this point, one of the primary focuses of the subject lies on creative collaboration and experimentation. This works for me because I’d like to complete a worthwhile project these holidays and working within a group tends to present a set of unique challenges – creative direction, problem solving, organisation. All things I need to exercise and work on.
As a student and creative person, I find it difficult to concentrate on and complete something if I can’t find value or purpose in the finished product, as I’m sure many of us do. This is possibly the primary reason that this subject and its learning tasks appeal to me: we are to work with a client, and the emphasis lies on creating something that is of worth to both the client and the creative team behind it. This takes the project to a level beyond that of assessment and to a level of sentimentality, finesse and, hopefully, industry use.
As we were somewhat awkwardly shuffled into groups and began to discuss the nature of our final project brief in our class on Tuesday, I thought about the goals I have in mind for the assessment. Being a musician and affiliated closely with a number of fellow musicians and bands, I understand the importance of branding and image. I considered a band with whom I have a fairly close relationship with having gigged with them on many occasions, Pockets, with the fact that they are in want of a music video in mind. Considering the aims and goals that this subject encourages, I thought it would be appropriate to kill two birds with one stone and pitch the prospect of creating a music video for this band to my group. They are currently undergoing a process of reinventing their image with a new logo, EP and social media presence, so I felt that this would be the opportune moment to bolster this process of change with a brand spanking new slick music video.
My group is passionate and seem to me like they want to get some work done and better their own skills – which is awesome. Really looking forward to working on this video with some likeminded people and to tackle whatever challenges lie ahead!