Without consciously attempting to incorporate ‘noticing’ the media around me into my weekly pursuits following the lectorial, it seeped its way into my mind fairly often. Looking through my own clothes I noticed that an enormous amount of my t-shirts are endorsing a product or some description, and probably about 95% of these shirts that I’ve purchased I have consciously chosen the pictured endorsement out of enjoyment of the design or for the novelty factor. I’ve also noticed that it’s bizarre how much a brand name dictates the cost of the shirt along with how fashionable it is – many plain white tees with a small print on one side of the chest will force you to fork out at least $30 more than the plain Target equivalent.

I’ve always acknowledged how crucial making use of the media is in promoting my band (Elk and Mammoth by the way, look us up on facebook and like and share xox), though I didn’t really properly acknowledge that social media is essentially the ONLY medium we need to really push promotion on. We run all of our merchandising and gig/recording/general information efforts across our various social media accounts along with the physical recordings themselves – even the organisation of gigs and events is done via social networking and email.

It’s amazing to see the level of dependency I place on the access to, and manipulation of, media – particularly social media – and even more amazing to realise how easily this can be overlooked.