T-Shirt Culture

A t-shirt is a staple piece in many of our wardrobes, but their evolution over recent years has seen them become more than just an item of clothing to a platform of communication. Printing has allowed myriads of subject matter, from art, words and graphic images to company branding and advertising. From the point of view of the people the documentary will explore the decision individuals make when they buy/wear a t-shirt. It will also document the influence of pop culture on t-shirts and the collectives created from it, such as band shirts, and movie/television shirts, in their sociological impact on our everyday lives. On the contrary, it will question the ethics of making people walking billboards for advertisers, examining how companies decide what to print and more importantly what universally collects people to buy that same t-shirt? Overall aiming not only to make people more aware of marketing and advertising strategies by companies, but also illustrating what a piece of clothing has the capabilities to do.