Posted on May 29, 2019
Panel Session with Rohan Spong and Erin Rosenberg
Festival Experience Studio blog post #9
I have already covered the feedback in this previous post, however, as I only explained what the feedback was, in today’s post, I will be going over the feedback in more detail and discuss the new plans we have made in response to the feedback.
Alana, who has worked with the marketing and programming side of things made a great suggestion to start posting our short films’ posters or stills in Instagram since the panel thought that our original Instagram layout was not vibrant and colorful enough. So, I made a couple more posts of the quotes and black and white photos of the directors to finish one line of the Instagram grid and then began to work on posting stills from our short films simultaneously as Alana posted their posters on our Facebook page. I really liked this collaborative work process, and Alana was really helpful writing up quick descriptions that I used for the Instagram captions, while I worked on the hashtags and tagging. Furthermore, to maximize Instagram’s capabilities to reach out to our followers and audience on Instagram, I also added the posters with simple text on our Instastories so that if any followers missed our Instagram posts, they would be alerted via the stories. See final Instagram layout below, and some Instastory samples.
Regarding the trailers, the girls in charge of making international trailers have made another one, however, I was uncertain if this new one communicated “film festival” vibes and whether or not it was clearly targetting Chinese international students. Especially since they received amazing feedback for their last trailer, the panel expressed that they enjoyed its simplicity of explaining the premise of the festival, as well as its relatability. So, with their newest trailer that didn’t seem to communicate this in my opinion, I told them to think back to what made their last trailer so successful and fuel that message from there.
With editing the English trailers with Phil and Armin, they were feeling a little loss of direction, so I made sure to sit down with them and discuss the panel feedback and figure out the next gameplan. We decided to make shorter videos that would be more appropriate for Instagram, so they created snappier shorts that were simple and had less of a story that risked misinterpretation like the trailer we showed the panel. Below is one of the trailers that I ended up posting on Instagram.