The idea of the Long Tail structure is argued as the new marketplace. Take iTunes as an example as they have practically unlimited storage space especially in comparison to retail stores. It starts to look something like this:

“But Vann-Adib, like executives at iTunes, Amazon, and Netflix, has discovered that the “misses” usually make money, too. And because there are so many more of them, that money can add up quickly to a huge new market.”

As this style begins to emerge more especially with the Internet what are the down sides?

The people who run the market or organisation would be making a lot more than everyone else. Everyone can still make a profit however the gap between the individuals and the organisation or company who is running the system.