The reading by Jay Rosen, said that “The people formerly known as the audience are those who were on the receiving end of a media system that ran one way, in a broadcasting pattern, with high entry fees and a few firms competing to speak very loudly while the rest of the population listened in isolation from one another”. When I think about this idea, I agree to it to an extent. Back in the day, people used to huddle around one radio, tuning into the latest news update or new song, but now we are the people who can share news from our laptops and create music ourselves to be heard by others with the click of a button. However, I believe that not as many people are listening to these new media creators as they were many years ago. This is because everyone nowadays has the power to create a piece of media and share it online. For something to become ‘viral’, it needs to have an enhanced amount of viewers or likes and be somewhat different to anything else out there on the web. I think some of the excitement has been lost in regards to new media due to the huge amount there is online at the moment. The amount of times I have scrolled past videos on Facebook and Instagram purely because I’ve seen something like it.