In the reading by José van Dijck and Thomas Poell, they highlight the impact social media has had on public service broadcasting, looking at the social and public levels. One thing they focus on is how an institution such as public television maintains its values and integrity whilst building a larger audience through social media. I think this is really interesting as lately I have noticed that many news channels have opted to sharing their news stories online, normally with a link to an article or a clip from the news. This technique allows the public who are perhaps not near a TV to receive the same news at the same time it is aired, if not before. This broadens the audience that these news channels can target as it is no longer the people at home on their couches, but train goers, office workers and uni students who can have access to these news stories. However I believe that some of the news’ values have lowered due to this sharing technique as many times, the news channels compete with other news channels to get their story out first. There have been numerous occasions were I have read an article with incorrect information that was later changed or ‘fixed’ to the correct information. Some news channels have lost the value of correct information for the public in an attempt to out do their competitors with speed of their communication.