I’ve never really thought about how big a change has occurred within the production of media. Media used to be broadcasted centrally, within a tight knit production area for people to consume personally, however now, media is based on the idea of social consumption, with most of the production distributed in forms of digital and visual communication that people can “like”, “comment” or “share”. So now instead of just watching the news on the tv and chatting about it to your family, you can watch the video online, tag your friends in it and read comments from people all over the world who have watched the same video. It sparks international communication that has never occurred before and I believe it is working towards allowing a more connected and united worldly society.