There are many social experiments circulating the internet at the moment that highlight peoples need to feel as though they fit in and are up to date with all the latest trends. Jimmy Kimmel did a segment on his show entitled ‘Live Witness News’. The segment consisted of street interviews where they asked people about their opinions on made up bands. The names of the bands included things such as ‘Contact Dermatitis’, ‘I’m Not Done With The Salad’, ‘Vegan Bikini’, ‘DJ Metamucil’ and ‘The Obesity Epidemic’. When asked about these bands people would ramble on about how unique and revolutionary they are. People were able to bullshit even when placed on the spot in an attempt for it to seem like they are up to date with popular culture. Although these are often used as comedic relief they pose questions about our underlying concerns about our image and appearance, especially when what we are saying will be shown publicly via media outlets such as TV, magazines or online. People take pride in having extensive knowledge on contemporary issues. One group in my media class have created a fake reality TV show contestant. They plan to conduct vox pops on the street and ask people to follow this characters Instagram and Facebook and support her fictional business endeavors. It will be interesting to see how the public react to this and if they reply to the fact that this character is a supposed celebrity.