In class today we shared our ideas for presentation and content for our project brief 4. Most people are using interactive mediums to present their work. This allows the audiences to have more control and influence over the information they are consuming. It makes the material more engaging and easier to follow. It gives the audience time to process material and continue consumption in their own time. This in itself is demonstrating the ways in which we consume media and what the audience looks for in their conscious consumption of material. Audiences are becoming more powerful in the ways they consume media. We are able to individualize and design a method or ritual that specifically suits us. We can tailor our consumption to the constraints of our everyday lives. This is why it is important for media distributers to understand this and maintain up to date knowledge to keep up with the demands of the public in each sector of media consumption.