This reading focuses on the codes and conventions that are combined to create cult classics. Pieces of film that have mass followings and fan bases and will stand strong against time. This reading uses Casablanca as a example of such a film. The reading spoke about how you can tell a film is a classic and has had an effect on its audiences when they make an association between certain elements of every day life and the film. When people make connections between ordinary aspects of every day life and scenes in these films that’s when you can tell they have had a considerable impact of their viewers. These aspects are transformed from boring, inanimate things to something that conjures up memories and flashbacks of movie scenes. When trivia questions are based around these films it is evident that we assume these films are so widely watched that people will know the answers. This is proof of the effects that media consumption have on our lives. As audiences we view these films, memorize them, identify with them, discuss them, debate them and bond over them. Each individual will read into these texts and add their own interpretations. Through the combination of a individuals past experiences and the media they view, each person will have their own individual reception of a film. However with the perfect combination of codes and conventions, films have the ability to appeal to and resonate with a wide array of people and have a strong impact of mass audiences.