Avante Garde comes from the French language meaning “advance guard”. These are experimental films they are innovative and unique and often contain strong themes of art, culture and politics. These films are expressive and don`t necessarily have to make sense. They are often open for interpretation of the viewer and contain abstract images. There is a high emphasis on rhythm and flow in these films with experimentations on how timing and speed can effect an audiences reception of the piece. Popular cinema on the other hand is more traditional, these films are largely successful and appeal to a broad audience. Generally these films are more realistic, they usually follow narratives and are progressive rather then jarring. These films are usually preplanned and meticulously scripted and storyboarded rather then being spontaneous and experimental. Filmmakers have to make the choice between producing these 2 types of films, do they maintain their artistic integrity and produce a piece that documents their inner passions and queries, a piece that examines and explores their creative spurs, a labour of love that is aesthetically beautiful or do they aim to reach mass audiences with an engaging product that is more likely to earn them recognition and a desirable income? Can either form of film be seen as superior to the other?