It is expected to 2030, China will have 1000000000 city consumers, will be a huge market is composed of hundreds of thousands of market segmentation, market needs subdivision.

In this context, the traditional market segments (such as by region, age,income and other elements of simple division) and the extensive mode of operation has been unable to support the enterprises to obtainsustainable profitability (data display, China non durable consumer goods and retail listed companies profit margins have declined for two consecutive years). Therefore, the consumer goods and retail businesses need to be more precise market segments, depicting consumer characteristics, insight into consumer demand, thereby providing products and services for the exclusive.

In response to this demand, Accenture surveyed China 27 cityconsumers, and combining with the data analysis and consumerclustering model, according to the characteristics of consumption of different consumers and preference, draw the different “types of facial makeup in operas Chinese city consumer".

8  Categories following:

1.Generous salariat

2.Smart shopping group

3.Netizen

4. Thrifty group

5.The Hipster

6.The Epicure

7.Service

8.Traditional