Audiences as commodity  in TV industry is a quite interesting opinion  in this semester course -Histories & Technologies.

TV programs as a culture commodity, reflected in two different economic systems，financial economy and culture economy.

Look at the below  picture, it shows the interactive economic system pattern. I will only talk about the financial economy.

The authoritative mass culture critic，John Fiske explains that studio as a producer to present TV show to retailer, it’s like normal finance exchange. However, we cannot simply understand like that， because TV programs as a culture commodity, is quite different from material commodity. The TV program economical function is still works and it becomes to a producer. It produce a group of audiences, after that, the group of audiences is sold to advertisers. Obviously, the audiences is treated like commodity and advertises play the role of customer.

On the surface, the advertise seems to fright for CM time，actually they purchase the audiences. More number of audiences the higher price of advertisement will be. In one word, the popular TV program can attractive more advertises.