Introduction

The rapidly develop of the electronic age, lead to that the social network has become an indispensable part of people’s daily. This essay will divide into three parts, the advantages and disadvantages of social media and the social media in China. Firstly, according to Tax institute social media team “Social media is an umbrella term that encompasses any media, generally online, that facilitates social networking the interaction and sharing of content and user experiences.” Social media is allowing people to write, share, evaluation, discussion, mutual communication and technology website. Social media should be a large number of netizens spontaneously contribution, extraction, the creation of news and information, process and communication. Produce of social media is dependent on the development of web.

Most people may unfamiliar with the concept of social media, but they may use it everyday. For instance, Facebook, Twitter, YouTube and Instagram are the most general social media platforms. This may be unbelievable, “social media have been growing at a tremendous rate and adoption rate of such media has been skyrocketing which, in turn, has delivered astronomical numbers of users in less than 10 years.”(eds S.Noor AI-Deen and Hendricks)

It has been claimed that “The most well know social media platform is Facebook, an online social network service provided by USA. In 2004 Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz and Chris Hughes constructed Facebook, all of them are students of Harvard University. Facebook has become the world’s biggest social network and has more than one billion users in 2012 and about half is to use Facebook everyday”. (Mark Hall,2014)Let’s see how social media marketing works with Facebook.

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There is no doubt; social network brings a lot of benefits to people, not only for individual, but also for many enterprises. In this section, I would like to discuss the benefits for individual, company and questioned about it.

Generally, information can be rapidly spread by internet users. Internet users play an important role in social network. In that way, we can assumptive that the number of users can result a fact which， the association between population and information spread. Andrew(2008) illustrated that “The 18-24 and 25-34 age groups are the most common “heaivy" Internet users, with 62 per cent of each bracket going online more than eight times a week (65 and over was the lowest)”and “The value of e-commerce has jumped from $24.3 billion in 2003, to $56.7 billion in 2006.”However, we know that the population and frequency are still increasing.

For many companies, social media sites also play a significant role. According to Burrus “Today’s web tools, such as blogs, Twitter, MySpace, Facebook, LinkedIn, and the many other social media options are all about customer engagement.” Indeed, social media sites give a good opportunity for creative industries. For example, in the condition in 21 century, the digital age promote individuals business allover the world. It suggested that “demonstrates an overview of the level of involvement that each interviewee claimed to have while working with specific online platforms to promote their business.”(Holmes, McLean and Green2012) For my personal experience, the rapidly development of network promoting a lot of individual business, in other words, procurement service becomes the best and fast way to own money. Because it do not have any limitation, just have one phone with social media platforms.

In that term, it may raise some problems. When people facing so much information, they may overwhelmed and confused. In addition, it may also contain a lot of false and outdated information. Is it easy for people filtering that information？At the same time, for enterprises, is it also exist the disadvantages? Or some failure cases, such a marketing method is it suitable for every company?

According to so many questions, in this section, I will discuss some disadvantages of social media sites. First, for individual, especially young people, they may addicted to social media that lead to learning and working efficiency decreases, narcissism, obsessive compulsive disorder, attention deficit hyperactivity disorder, social phobia, depression and other “self messy" (we may call it iDisorder) phenomenon.

On the other hand, hacker attack, suffer violations of personal privacy and phishing fraud is a potential crisis in network sites. Obviously, the privacy issue is the biggest problem of Facebook, we found the Facebook website operation mode has serious privacy leaks. In social networks, invasion of privacy cases often occur.

For a recent example is from Facebook. Islamic terrorists through Facebook to Australian Government, to declare their terrorist attacks. Such a political participation of the social use, to some extent the information is spreading quickly, but for the public, will it cause the unnecessary panic？

In this section, as an international student, I will demonstrate what the social media in China and compare with other countries.

Firstly, the first step for understanding social media in china star from the population.

It has been argued that “China has over 300 million users of social media, with over 80% of them having multiple accounts. Some Chinese companies employ people to praise their own businesses and disparage competitors.”(Chiu, Ip, and Silverman)

At present, the mainstream social network sites are weibo and wechat. In face, social network sites have changed dramatically in recent years, from the prime social network sites blogs to social community and then the weibo, wechat. Moreover, it can not be ignored that china as the world’s largest population of internet users 513,000,000 people, more than 245,000,000 times the users in USA. The reason why china social media always activity is depend on two mainly reasons. 1.The big market, social media is a larger phenomenon in the world. 2.To follow the same decision-making journey as western countries, also combing own national situation is modified to meet the requirements of Chinese Internet users.

“Chinese consumers follow the same decision-making journey as their peers in other countries, and the basic rules for engaging with them effectively are reassuringly familiar.”

Secondly, As I mentioned before, China social media in some level is “copying” the western social network sites model. Chinese consumers follow the same decision-making journey as their peers in other countries, and the basic rules for engaging with them effectively are reassuringly familiar. For example, RenRen to Facebook, Weibo to twitter. ACCORDING TO China’s social-media users not only are more active than those of any other country but also, in more than 80 percent of all cases, have multiple social-media accounts, primarily with local players (compared with just 39 percent in Japan). Meanwhile, there are 66% of Chinese consumers relied on recommendations from friends and family, compared with 38% of their us counterparts. Obviously, China is not huge in population but also in marketing.

Due to the above reasons, Chinese government is strictly control the network, In another word, censorship become a argument in China. China firewall is longer than Great wall. According to the age, The Chinese Government argues that in order to protect national security and stability, how every it angry the Chinese netizens.  Chinese government forbid people to use Youtube, Facebook, Google and Twitter， recently even Instagram, This caused widespread public discontent.

With the Great Wall ancient China, by twenty-first Century the Republic makes fire the Great Wall China’s Great Firewall— official name is Golden Shield Project the international horror Golden Shield project.

The ancient the Great Wall to keep the northern nomads, the Great Wall is now information network monitoring toolsis blocked, let netizens do not see should not look at things. So these should not look at things covers the world’s most common most popular websites.

On the other hand, besides the view from Angry netizens,  this kind of forbidden，To promote the domestic media development, manysimilar sites emerge in an endless stream, of course, if notin imitation of the premise is better. Here is a quick link to understand what is the China’s Great Firewall from my other post.

The challenge between China Netizens and Government

China’s Great firewall is a controversial issue, in order to make the network security and cultural exchanges harmony and balance, which the duties for Chinese netizens. And this may come up questions, is the network security really needs to be protected by a firewall? Because many criminals can still through the wall to achieve the purpose. In addition, cultural exchanges, whether to need freely use? Is it enough for China netizens use the domestic social network sites?

Conclusion

With respect to the significance of the network, we should consider the social network for people’s value, participation in social network, really worthwhile? In the information explosion era, how to correctly use the network sites is the key element not only for companies but also individuality.

REFERENCES

Tax institute social media team http://search.informit.com.au.ezproxy.lib.rmit.edu.au/fullText;dn=664938768335001;res=IELAPA

video

http://www.youtube.com/watch?v=CzIkKOlaAxU

Social Media: Usage and Impact http://site.ebrary.com.ezproxy.lib.rmit.edu.au/lib/rmitau/docDetail.action?docID=10511506

facebook

http://www.britannica.com/EBchecked/topic/1366111/Facebook

ACMA

http://search.proquest.com.ezproxy.lib.rmit.edu.au/docview/198837616/DC9C8C55A7364DECPQ/20?accountid=13552

GOV

http://www.google.com.au/url?sa=t&rct=j&q=&esrc=s&source=web&cd=4&ved=0CDIQFjAD&url=http%3A%2F%2Fwww.cmd.act.gov.au%2F__data%2Fassets%2Fword_doc%2F0013%2F314032%2FSocial_Media_Guidelines_-_May_2012.docx&ei=9W9IVOGODoXKmAWSzoL4Aw&usg=AFQjCNHg57Uv-kzoi-4uIzQr8Dh7hlfKXw&bvm=bv.77880786,d.dGY

Kate Holmes

http://www.emeraldinsight.com.ezproxy.lib.rmit.edu.au/doi/full/10.1108/13287261211232162

Chiu, Cindy

http://www.mckinsey.com/insights/marketing_sales/understanding_social_media_in_china

Miles, Adrian. “Blogs in media education: A Beginning." Australian Screen Ed.41(2006):66-9

The article illustrated why should we use a blog, it is upon  a idea of ‘network literacy’ to argue for the role of each of us to build up a blog. The students in studying  media should  perform sophisticated forms of network literacy,and blogs can be the one and best platform for us.

Like we in the real life, the network is a virtual world, so the network also need quality.

Some people say that Google makes us stupid, some people say that Facebook has betrayed our privacy, some people say that Twitter will be our attention fragmentation. Concerned about the social media let us become “shallow"， have you asked for  yourself , are you really mastered the use of social media?

Well, this is it. I do not like reading, after my countlesspsychological hinted that he “knowledge is power, reading to change life"I gradually slowly began to read.

《HOW TO READ  A BOOK》is the book which i highly recommend.

1.In life,we face all sorts of problems, we must find the answer. We have to ask ourselves a lot of HOW questions. When you are facing athing, don’t complain, ask yourself HOW to solve the problem. If I don’t know HOW to read. That I am going to solve reading problems. I don’t know how to cook, I’ll go to cook book, or ask the cook who askexperience. Through this to ask questions, answer questions, the methods to solve the problem, you will learn more and more things.

2. This book lies in second points, classification (assortment). This book addresses all the scholar has to face the problem, why do you want to read, what to read, what kind of Book How is reading, deep reading ortasted, how to use the book content to life and so on. No matter you want to do after reading, the book’s significance is great. This two pictures is a foreigner and I summed up according to the book reading card. Answerthe question for you to understand what you’re reading the book more or less will have some significance.

New power, New design, what makes MADE IN CHINA not a shame.

Xiamen University of Technology students designed a trash can to the red dotaward this year. Compared to the general trash, it more than a number ofgrooves on the edge, you can put those from the supermarket, convenience store, brought back the size of the plastic bags are used up. In addition, garbage classification can be accomplished in a trash can — also hung two or moregarbage bags on the line.http://dou.bz/1ZKPUa

The network is composed of nodes and links, various objects and their mutualrelation. With the mathematical definition, network is a graph, it is generally believed that refers to a weighted graph. Physical containing definitions, namely network is the actual problem in some of the same type abstraction model.

The birth of Mission Network: through various Internet services to enhance the global quality of human life.

Make human life more convenient and rich world, so as to promote the progress of human society. And enrich the human spirit world and the material world, let the mankind the most convenient access to information. To find what we seek,make human life more happy.

In contrast to many people’s imagination, Internet is not a perfect plan results.The founder of Internet, and never thought it could develop into a large scale and influence today! In the Internet’s inception, nobody can think it will enterthousands of households, no one can think of it for commercial purposes.

Network transmission surface influence surface broad, as the original author,should be reported in cold press at the same time, also increased the deepwarm news, virtue, merit the majority. Now the network is more and moredeveloped, some people spread their works on the Internet, which is the majority of Internet users to understand, became a minor celebrity, usually called thembig network.

This is the book which i first read in my Junior high school.  I can not even understand what is about，when i review it this year.

Brother  tells the story of the southern town of two brothers Li Guangtou and Song Gang life. Li Guangtou’s father didn’t how glorious accident, the same day Li Guangtou was born. Song Gang’s father Song Fanping in all the laughs and step forward bravely, helped Li Guangtou’s mother Li Lan, was the latter as a benefactor.A few years later song Steel’s mother died, Li Lan andSong Fanping to help each other in love and marriage,although the marriage was contempt and ridicule the town people, but two people still love each other very deep, and Li Guangtou and Song Gang on this no blood relations brother also very congenial.

The whole book  reveals the truth of the brutal Cultural Revolution, if you are not at the time of the environment is simply unable to understand. Although I was not born at that time, but through the network, the movie， I can understand the situation at that time. Deeply realise that life are not ours, is the era of the community.

The classical Hollywood always leaves a stereotype influence to audiences, in this article David Bordwell states that “Usually the classical syuzhet presents a double causal structure, two plot lines: one involving heterosexual romance, the other line involving another sphere—work, war, a mission or quest, other personal relationships, each line will possess a goal, obstacles and a climax.” Indeed, when we watch a classical Hollywood film we always know what will happen next. Each film establishes its own scale of segmentation, there are only two types of Hollywood segments: “summaries” and “scenes”. The Hollywood ending is people indulge in elaborating on, and its routines are as purely conventional formal and often, like the charade, of an infantile logic that refers to a happy ending.

On the other hand, Hollywood style always be considered as commonplaces style. Classical narration tends to be omniscient, highly communicative and only moderately self-conscious.

Moreover, Classical narration treats film technique as a vehicle for the syuzhet’s transmission of story information. In the classical narrative style, often encourage the audience to create a coherent, consistent with the transverse action time and space. Classical style consists of a strictly limited number of particular technical devices organized into a stable paradigm and ranked probabilistically according to syuzhet demands.

Creative Commons (CC) is the digital works on the network (literature, art, music and so on) authorization mechanism, it is committed to making any creative works have the chance to be more people to share and createknowledge, and jointly promote the mankind works produced the greatest value in its life cycle.

　　You are free:

·to copy, distribute, display, and perform the work

·to make derivative works

Under the following conditions:

 Attribution.

 Noncommercial.

 Share Alike. 

EVERY SOCIETY HAS IT DIAGRAM(S).

When started reading, it should be back to what is a digram, “The diagram is the distributed network, a structural form without centre that resembles a web or meshwork."

The article introduces the history of the development of network.This make me related to the development of network in china.

In January 1, 1997, the people’s daily hosted bypeople.com.cn into Internet, this is the first central key news website propaganda China opened

So far, China Internet government policies and hardwareprogramming, and entered a new stage.

98 years, Tencent established, Sina Sohu set up, set up.

Chinese Internet portal four diamond all established,China Internet portals into the prosperity period of high speed development.

By the end of December 31, 1998, a total of 747000 computer China Internet, Internet users number 2100000, 18396 registered CN domain names, WWWsite about 5300, international export bandwidth 143M256K.

What a huge digital age has been coming.