Here‘s something cool.

@Horse_Ebooks Is the Most Successful Piece of Cyber Fiction, Ever

This is probably only loosely related to the subject, but you know @Horse_ebooks? Basically, it’s a Twitter account that was meant to promote ebooks, but tweets all sorts of amusing things, which are apparently algorithm generated. Such as these:

but even so, writing frequent love letters with words

— Horse ebooks (@Horse_ebooks) September 10, 2013

Secrets and ideas that will skyrocket you out of a fog, and into a crystal clear

— Horse ebooks (@Horse_ebooks) September 3, 2013

Anyway, it turns out that it was just a performance art piece.

The New Yorker’s Susan Orlean, in a small, one-off post, revealed that @horse_ebooks — which hundreds of thousands of users believed to be algorithmically-generated — was, in fact, a performance art project. A current Buzzfeed employees, Jacob Bakkila, and his friend Thomas Bender* have been behind both the horse and the YouTube account Pronunciation Booksince 2011. (Pronunciation Book shouldn’t be confused with the other YouTube account Pronunciation Manual, famous for its “fake pronunciation”-style videos.)