In this week’s lectorial we looked at the way a story is structured, and how each component of a story can add meaning or interest to it’s plot. We did an exercise with different parts of a story we made, experimenting with the content, the order of the story’s events, and the impact of the turning point on the plot.

We then had guest speaker Liam Ward began to explain the significance and impact of editing, and the connotations, associations, and meanings an audience can gather from the order and presentation of images. For example, the reputation of Joffrey from Game of Thrones to create a negative connotation with the next image by juxtaposition. This techniques is called the Kuleshov effect, “a mental phenomenon by which viewers derive more meaning from the interaction of two sequential shots than from a single shot in isolation.” This technique could be very useful in Media Brief #2, especially in creating connections to my personality or traits.