I mean, this is an ad…. for a doctor’s clinic in Chicago, yet they use their basketball team’s mascot to make it a memorable experience watching this ad. I mean, Benny is hilarious and I don’t even follow/care about the Chicago Bulls, I’ve never watched one of their games nor have I ever seen Benny in anything else but this video I happened upon on Reddit. The ad works, it works because of the illusion they keep up that Benny is just this unknown kind of creature and they use it to display all the facilities they have. I mean they show one of those no-grav running things, a full physio, a complete gym, radiology department… And the thing is… you don’t even notice it, and that’s what makes good advertising- when you don’t know you’re being advertised to.