This lectorial detailed the ‘art of noticing’, which is basically opening your eyes and looking around you at things that are going on. Now I’m not sure about you, but I’m a details person; I notice the little things. Hence, this lectorial was useless to me as I already reach beyond just ‘noticing’.

 

You can look at things and know they’re media, but to truly notice, you’ve got to see what the media itself is trying to do. The Corona ad is a relaxed and chilled out tropical background with a guy (wearing a fedora) sipping on his Corona. Corona= relaxing, Corona= tropical, Corona= sexy.

 

So, the article we read told us to merely notice what is around us, not what it is actually trying to make us feel, believe, suggest or sell.