The main text that we looked as this week was Dawn Shadforth video for Hurts – Lights, the piece was set inside a somewhat avant garde club space. Hosting a variety of obscure costume and clothing styles, counter driven by a choreographed scene of the singer Theo (Matadorian-esk man) and Woman protagonist (Bull) played by Lucy Martin. The main takeaways from Dawn Shadforth article was that when collaborating with a large amount of people for music video, it’s important initially to allow the artist to formulate the ideas for this, and then set the scenes and shots off the basis of how you think they would perceive the final video, overall adding to heightened degrees of succinctness and cohesion between all of the parties (DIR, DOP, CHORIO etc.). The process should be structured however ultimately open for change as any good collaborative piece should be. Reflecting on the choice of artist for PB4; Willy is an interesting artist as his identity as a performer has been fabricated since his conception earlier this year. Most of his persona/songs off his Dynamic album were based off the blaxploitation film ‘Willie Dynamite’ (1974) a story of a New York City Pimp trying to make his mark on the city (In a time of extreme disadvantage, poverty and inequality stemmed from control by ‘the man’) Aesthetically I feel the closer we can allude to the cinematic conventions of the late 1970s, Taking a broader understanding of the history behind blaxploitation and unpacking budget cinema of the time moreso we will be able to connect with a willing audience who can engage with the character transfixed by the unspoken world of pimpin in today’s modern society.  To focus the narrative further, we will embed a theme under the story focusing on martial arts, within internal conflict and self development.