The following video was my second choice for Project Brief 2, it was also directed by Romain Gavras who also did Gosh – Jamie XX. I found this piece interesting as it went against, and in some ways rejected the standard music video form. Its short film style drew strong inspiration from pieces such as the Hurt Locker and Punishment Park. Most of the cinematic techniques remained very close to Gavras’ style, with beautifully long tracking shots (with the subjects also moving), shaky handy-cam, slow mo, grain etc. The video itself was released without the record labels knowledge, as it was deemed very controversial at the time. The central theme of ‘genocide of red hair males’ was a direct comment on the under-reported circumstances of the extra-judicial killings of Tamil males by the Sri Lankan army. Setting the video in the Californian desert brings the idea closer to the viewers who would most likely be from an American or European background. The tone and sound of the music is quite far from M.I.A. standard of Hip-Hop and electronic sounds, therefore when transposed against this piece it adds a much stronger emphasis and importance.