In the lead up to shooting on Thursday, I took time to watch the text inspired by Willy’s namesake. Willie Dynamite is a 1974 blaxploitation film which came out of New York City that follows the story of an entrepreneurial pimp trying to make his way up in the city. Willy holds and controls a specific block within New York. It is situated within a high earning hotel area and neighbourhood, however due to increasing police pressure and rivalry from the other Pimps, Willys’ control of the neighbourhood and his respective women slowly deteriorates. The main focal points I took … Continue reading Egg Hunting – music video production (Blog 7: Inspiration)

The following video was my second choice for Project Brief 2, it was also directed by Romain Gavras who also did Gosh – Jamie XX. I found this piece interesting as it went against, and in some ways rejected the standard music video form. Its short film style drew strong inspiration from pieces such as the Hurt Locker and Punishment Park. Most of the cinematic techniques remained very close to Gavras’ style, with beautifully long tracking shots (with the subjects also moving), shaky handy-cam, slow mo, grain etc. The video itself was released without the record labels knowledge, as it … Continue reading Egg Hunting – music video production (Blog 2: Music Video Narrative)

The trials and tribulations of another collaborative project are at an end. Although the actualization of the initial briefs were never realised, I strongly feel we achieved something of high quality and worthy of some distribution. Albeit maybe not television standard, perhaps something more suitable for a promotion within Social Media.   Despite the fact I have participated in group work before, since articulating into this degree mid-year 2017, this was the first assessment which I have completed that focused on the creative output being the most critical element. On the contrary, it also happened to be the most staggered … Continue reading Egg Hunting – music video production (Blog 20: Reflection​ ​on​ ​final​ ​music​ ​video​ ​work​)

The following blog notates how the production and shooting took place. The discoveries and successes of the overall process. Upon grouping up with Luka, I suggested we make a Music Video for a guy i’ve met through the local music scene, Willy Dynamo. I established a Egg Hunting Google drive with sub folders labelled; Clips/Footage, Inspiration, Location Scout 2, PB3 Presentation, The Shoot (which Russell allocated for Call Sheets). Hoping this would streamline our processes and provide some much needed accessibility to files.   A production schedule was also created as a centralised document, which notated due dates, contact numbers … Continue reading Egg Hunting – music video production (Blog 19: Set Report​)

Railton (2011) Music Video and the Politics of Representation, touches on many areas within popular culture, feminism and ethnicity within her text. Through which many case studies of current day music videos are dissected and discourse is provided around the central themes. Chapter 4 focuses on the black and white representation in music video. In particular Christina Aguilera’s video for ‘Can’t Hold us Down’ shows the depiction of contrastive elements between white and black bodies, which in essence date back hundreds of years to the original perceptions of women’s curvature and religious notions of purity.   A notable video I … Continue reading Egg Hunting – music video production (Blog 6: Music Video and the Politics of Representation​)

After seeing Sophia’s wonderful choice for Project Brief 2 of SIAMÉS – The Wolf, I was contemplating on which music videos I found were the most engaging that used the medium of animation for expression. After short deliberation I remembered one of my favourite music videos being that of Flying Lotus – Putty Boy Strut. Dir by Cyriak. There’s something about this video that is completely captivating, its a pure amalgamation of audio and visual. Rhymically and sonically the music fits perfectly with the movement and feeling of the world. Extremely surrealist in nature but close to everything we know … Continue reading Egg Hunting – music video production (Blog 5: Reflection on Animation in Music Video)

The main text that we looked as this week was Dawn Shadforth video for Hurts – Lights, the piece was set inside a somewhat avant garde club space. Hosting a variety of obscure costume and clothing styles, counter driven by a choreographed scene of the singer Theo (Matadorian-esk man) and Woman protagonist (Bull) played by Lucy Martin. The main takeaways from Dawn Shadforth article was that when collaborating with a large amount of people for music video, it’s important initially to allow the artist to formulate the ideas for this, and then set the scenes and shots off the basis … Continue reading Egg Hunting – music video production (Blog 4: Dawn Shadforth)

For this initiative post id like to further explore the influence and expansion of Chinese popular culture discourse through Hip-hop artistry. In particular how specific channels through youtube can provide a platform for these usually inaccessible artists. ZHANG.TV hosts clips which at a baseline standard offers quite cinematic and spectacular footage on what seems relatively small scale artists, these clips are often showcased against larger artists including GAI and AL ROCCO. Throughout 2017, Hip-hop from China itself moved into mainstream consciousness further with the enactment of television reality shows such as ‘The Rap of China’. Chinese Diaspora can find these … Continue reading Egg Hunting – music video production (Blog 3: The Initiative Post)