REVIEW BLOG

WEEKLY BLOGS
WEEK 5- http://www.mediafactory.org.au/sarah-demaio/2018/09/16/week-5-legacy-photography/

WEEK 6- http://www.mediafactory.org.au/sarah-demaio/2018/09/16/week-6-legacy-video/
WEEK 7-http://www.mediafactory.org.au/sarah-demaio/2018/09/16/week-7-online-photography/
WEEK 8-http://www.mediafactory.org.au/sarah-demaio/2018/09/16/week-8-legacy-video/

Weeks 5-8 of the Networked Media class have been entirely dedicated to the world of imagery and methods of distribution. Whether that may be through a simple horizon photo taken on an iPhone 4 and uploaded to Instagram or a fully developed and profession video filled with graphics and lively audio worth $2 million.

Provide your own definition (in your own words) on ‘photography’.
Word count: 221

Weeks 5 and 7 were based around photography; a single moment in time captured as a still image. Throughout these weeks we focused on the ideas of ‘then’ compared to ‘now’ and the ways in which things have become easier as time has gone on and technology has continued to develop.
‘Photography’ as a term on its own is something that can quite easily change depending on who’s hands the photo taking device is in. Photography can be a creative hobby and a stable career, depending on the person and their ways of viewing things and their skills.

There are all kinds of variations of photography. Photography is sometimes viewed of as fine art; this may depend on what the focus of the image is, its meanings and its context. Photography may also be used purely for informative circumstances; medical books, recipe books and maps. These vastly different variations of photography are what give each and everyone the opportunity to use it in their own way. Photography is something that can be viewed and/or produced by both amateurs and professionals, it can become a career where people share great passion and also depend off it to make a living; however there are also other people that just use it purely to have a snapshot from certain memories with no skills required.

What differences and similarities did you discover between the way legacy and online photos are authored, published and distributed?
Word count: 330

When looking back to the blog posts written from weeks 5 and 7 and then comparing both artists mentioned there are some clear similarities and differences. Obviously both Diane Arbus and Simone Bramante have excelled in their shared profession of photography, however the reasons for that are both very different.

Arbus was respected for the focus of all her photos. What can be referred to as the ‘outsiders’ in society. Her photography of people was easily identifiable and her distribution of her photos into galleries are what has helped her name to still be known and talked about today; many years later.

Bramante however, had beautiful images of all sorts of breathtaking locations around the world as well as images that were taken purely for promotional purposes when collaborating with well renown brands and companies. Bramante has a much more different and easier approach of distributing his work. Bramante’s main distribution is online to Instagram where he can reach the eyes of millions of people with just the lift of a finger. Instead of sourcing out galleries and persisting to be acknowledged as an artist, Bramante is able to upload what he wants, when he wants without having to console with anyone beforehand.

Though both artists have their individual ways of distributing their photographs, there is one underlying similarity between any artists that have made a name for themselves. Each and every one of them have shared their photos with others  without having a specific audience in mind. By Arbus allowing her work to be shown in galleries, she is granted no control over who does and doesn’t see her photos. Whether the audience like it or hates it is completely out of her hands. The same idea flows with Bramante’s work. Although he has created an account and has a following, he is still not granted full control over who does and doesn’t see his work. Both artists distributed their work out and could only hope for positive feedback.

Provide your own definition (in your own words) on ‘videography’ or ‘video practice’.
Word count: 262

Videography is moving images, sometimes paired with audio. It’s the ability to capture multiple moments in time through a device. A lot like photography, videography is open for use by both amateurs and professionals and can be used for many different things. Promotional videos, informative/instructional videos, and creative/entertainment videos.

Every family is most likely to have a video from a birthday or a big day out at the park or the first time a baby walked or talked. By having videos of these things, we are able to store those memories away and always have an accurate representation to look back on. Videos can be directed such as movies or they can be completely organic like a child falling off a bike whilst riding it for the first time.
Videos are different to photos, by being a moving image with audio there is no need for documentation. For example, with a photo there is no way to tell who is in that photo and where they are without having a caption to explain it form people a few years later. However, while watching a video and having someone say in the video where they are and what they’re doing, there is no need for a written explanation so no matter where that video is seen, everyone will know what’s going on.

Weeks 6 and 8 were dedicated to videography and the ways in which it has changed over a time period with a main focus on two vastly different videos. Michael Jackson’s ‘Thriller’ video clip and Zoe Sugg’s casual talk on anxiety.

What differences and similarities did you discover between the way legacy and online videos are authored, published and distributed?
Word count: 148

Both videos are still available to watch to this day and will be for many years to come, however when they were released there was a difference in distribution. Jackson’s video clip was displayed on MTV after lots of hard work of proving himself to the world. However, Sugg’s video was simply uploaded to YouTube for anyone to watch. The ability to reach large amounts of people has definitely changed throughout the years.

The ability to just upload anything to an online site and have people watch it for free and repeat to watch it whenever and for however many times they like is a big difference in the ways videos were previewed on television and then not shown again straight away. Even by having the ability to pause videos on online sites is much more of an advantage than to having your video shown on television once.

 

WEEK 8- ONLINE VIDEO

Who is the practitioner (what is their name?) and when were they practicing?

What is the title of the photo or video you have chosen to analyse (can you provide a link?)

Zoe Sugg (otherwise known online by the name Zoella). Sugg began her YouTube career in 2009 and has since gained over 12 million subscribers. Sugg’s success on YouTube and social media stems from her regular uploading schedule, online friends, and product based videos. The focus video from Sugg’s YouTube channel is titled “Dealing with Panic Attacks & Anxiety”. Link to video: https://www.youtube.com/watch?v=7-iNOFD27G4

With the photo or video you are examining when was it produced (date)?

How was the photo or video authored?

Although this particular video has not gained the most amount of views or likes, it was a great turning point for Sugg’s channel. The video was posted online in November of 2012. Instead of talking about her favourite bubble bath brands, Sugg opened up and spoke about a personal issue that many other adolescents may also had been dealing with. This was when Sugg transformed from being the pretty girl that knew all the newest products to being the virtual big sister that gives great advice.

A camera mentioned in Sugg’s latest videos is the Canon EOS 70D.

How was the photo or video published?

All of Sugg’s videos are posted to YouTube through her channel ‘Zoella’.

How was the photo or video distributed?

Sugg may have over 12 million subscribers to her YouTube channel, although since starting a career online Sugg has also built up a following on Facebook, Twitter and Instagram- which has over 1 million followers.

https://www.youtube.com/channel/UCWRV5AVOlKJR1Flvgt310Cw

https://www.instagram.com/zoella/?hl=en

Berry, Trine Bjorkmann. ‘Situating Videoblogging’. Videoblogging before YouTube, Institute of Network Cultures, 2018, pp. 9–22, http://networkcultures.org/wp-content/uploads/2018/06/Videoblogging-Before-YouTube-web.pdf.

 

WEEK 7- ONLINE PHOTOGRAPHY

Who is the practitioner (what is their name?) and when were they practicing?

What is the title of the photo or video you have chosen to analyse (can you provide a link?)

Simone Bramante, a creative director and photographer based in Italy. Bramante has been in the photography industry for almost 20 years and currently has over 900k followers on Instagram. Bramante is recognised for collaborating with many high exclusive brands; such as, Christian Dior, Omega, Jacob’s Creek, Maserati, Apple, Cartier and many more. The photograph I have chosen is involved in a three part series titled, ‘Chance To Be’. Link to image: https://www.instagram.com/p/BOM-6x9hyOs/?hl=en&taken-by=brahmino

With the photo or video you are examining when was it produced (date)? How was the photo or video authored?

The chosen photographs caption says, “Letting my spirit soar and diving into the ocean. I feel limitless.” This image among with the first 2 images of the series were taken in collaboration with the exclusive designer jewellery brand, Cartier. These images were captured in December 2016.

How was the photo or video published?

The image was shown on multiple online medium, Instagram, Facebook.

How was the photo or video distributed?

The photos were distributed through social media, both on Bramante’s Instagram page and Cartier’s online socials. By distributing on both Cartier and Bramante’s sites, a total of approximately 8.2 million people have been reached.

https://www.brahmino.com/info/

https://www.instagram.com/brahmino/?hl=en

Palmer, Daniel. ‘Mobile Media Photography’. The Routledge Companion to Mobile Media, edited by Gerard Goggin and Larissa Hjorth, Routledge, 2014, pp. 249–55.

 

WEEK 6 – LEGACY VIDEO

Who is the practitioner (what is their name?) and when were they practicing?

The legacy video chosen is Michal Jackson’s music video for his song ‘Thriller’. The well-known ‘King of Pop’ was actively a part of the music industry between the years 1964 and 2009.
Link to music video: https://www.youtube.com/watch?v=sOnqjkJTMaA

With the photo or video you are examining when was it produced (date)?

The music video of the song was released on December 2nd 1983.

How was the photo or video published? How was the photo or video authored?

The video was built off a $500,000 budget. What can be referred to as a short film due to its lengthy running time of 14 minutes, was written and directed by both Jackson himself and John Landis- an American screenwriter. The video consisted of many hours developing and applying prosthetics to Jackson’s face to create the beast character he was wanting to create.

How was the photo or video distributed?

The successful music video made its debut on MTV; an American pay television channel known for being hosted by television personalities and airing music videos.

Jackson then went on to winning 4 MTV awards. 100 Greatest Music Videos of all Time (1999), Best Overall Performance in a Video(1984) , Best Choreography (1984) and Viewer’s Choice (1984).

Horsfield, Kate. Busting the Tube: A Brief History of Video Art. Video Data Bank, School of Art Institute of Chicago, 2006, pp. 1–9, http://www.vdb.org/content/busting-tube-brief-history-video-art.

 

WEEK 5 -LEGACY PHOTOGRAPHY

Week 5’s tutorial focused on the mindset behind the production and distribution of photographs. By commencing the class with a  short documentary on Henri Cartier-Bresson, the class had a chance to listen to and understand the behind the scenes of some of the earliest on street photographs. 

Who is the practitioner (what is their name?) and when were they practicing?

Diane Arbus, an American photographer. Arbus had been practicing between approximately 1946 and 1970. The photo I have chosen to analyse is titled, ‘Child with Toy Hand Grenade in Central Park, N.Y.C’. Example image: https://www.metmuseum.org/toah/works-of-art/2001.474/

With the photo or video you are examining when was it produced (date)? How was the photo or video authored?

The abnormal photograph was taken in 1962 and became one of Arbus’ most recognised images to date. Arbus was well known for using a TRL Rolleiflex 6×6 camera.
This image, along with almost all others of Arbus’ images focused on the atypical humans of society. This particular photograph is a visual way for Arbus to express her thoughts and opinions of how the world at that time had been changing to a negative way of life.

How was the photo or video published?

The image was produced using gelatin silver print- which was also used by Henri Cartier-Bresson.  This technique was a popular way of developing photos and ensuring they would not deteriorate.

How was the photo or video distributed?

Today the photo is estimated to be worth $100,000-$150,000 USD.

Kuc, Kamila, and Joanna Zylinska, editors. Photomediations: A Reader. Open Humanities Press, 2016, http://www.openhumanitiespress.org/books/ titles/photomediations/ (pp.7-16 Photomediations: An Introduction by Joanna Zylinkska – download direct from the website)

https://www.artsy.net/artist/diane-arbus