How to identify a target audience

STEP ONE IDENTIFY THE PERSON THAT DETERMINES IF YOU CAN ADVANCE

STEP TWO CREATE A COMPLETE DESCRIPTION

STEP THREE IDENTIFY THE PERSON’S MOTIVATIONS

STEP FOUR IDENTIFY YOUR POTENTIAL OPPORTUNITIES

STEP FIVE CREATE A GAME PLAN

What kind of audience am I? Where do I fit in the spectrum of target audiences?

I think the easiest way to fit yourself into a target audience is to recognise what dominant values you have at this point?

Some of my dominant values include:

To be fit and healthy→Ideal target audience for health promo
Well I am young-but old enough to enjoy mature content→ American pie styled teen movies
I am a girl→ would try to target me to watch any sort of chick flick comedy film such as →brides maids and pitch perfect
Earning money or living the Uni life→ cheap Tuesday