Finishing the first project which asked us to create a 30 second to 1 minute fashion film trial video, I discovered many things, including how important it is who you work with, where your ideas come from and how different your ideas can be when it is no longer just in your mind.

My partner for this project was Blair and it was good because we had the same aesthetic and interests when it came to fashion and the overall concept. We both wanted to follow a theme of bright, upbeat and cheery “look-book style” video for this project.

I saw the wall that was used to film the video from photos on Instagram and was immediately drawn to it because of its vivid colours. The full wall has a large Sailor Moon painting on it, but that was not used in the video because we thought it would make the background too busy, when we wanted the focus to be on the outfits. The pink kimono already had colourful prints on it so to have it infront of a blank blue wall was the perfect contrast to the pink.

This was a fun shoot and was fun to edit because I greatly enjoy editing videos and music together, but for our future fashion film, my partner and I have both agreed on wanting to make one that has more emotion, storyline and can draw the audience in with how memorable and creative it was. This short fashion film was just to try out different camera angles and edits but the future one we hope to broaden our horizons more and make one that is much more unique.

I really liked the videos that were shown at the end of last Friday’s class, where at first look the short films were focused on the actors, the emotions and what will happen in the story; rather than being an obvious and cliche video showcasing only the clothing. I also thought the use of sound enhancement to emphasise the diegetic sounds such as typing on a computer, breathing, placing a cup down on a table to create more drama in the scenes.

I have been editing my movies on iMovie and although it is good for basic edits, it has some restrictions on more complicated ones that will be needed for when we want to make a more complex and professional fashion film. My partner has Premier Pro which we can use and I have a Nikon 3D400 which we used to film the 1 minute fashion film, so together we have the essentials. At this stage, we are continuously sharing with each other inspirations and ideas that we have for the final project and making sure that both parties are happy with any decisions and compromises that needs to be done in order to ensure smooth team work and collaboration.

For a person who enjoys both fashion and media, but did not want to commit to the high pressure, late nights, expensive fabric buying and intense, demanding environment that is the fashion design degree (things my dear friend, a fashion student has told me) (I’m sure it is much better than described and is very much worth the hard work), More Than Fabric: Fashion Films in the Modern Age seemed the perfect studio to do. A course that blends everything you have learnt about media, including theories, technical or practical, with everything you love and are interested in fashion.

In the past, I have wanted to create a short fashion film, showing clothes that I liked with music that I liked. Similar to a music video that not only showcased the song, but the models and the fashion. Just like what the course guide describes this studio to be, this idea will definitely explore fashion as both an art and an advertisement.

One video that stands out most to me is Kanye West’s music video for his song ‘Wolves’, which also acted as a Balmain Campaign. A sensational song with stunning visuals.

Watch the amazingly chilling video here:

What I want to get out of this studio is to be more knowledgable in how fashion and music go hand in hand, how to be more creative when it comes to photography and videography, and to create a fashion film to be proud of.

I want to find different ways to express my sense of style and aesthetic, but also by being exposed to people with various creative ideas in this class will also expand my way of thinking and help inspire me to step out of my comfort zone.