It was extremely beneficial to our final project to get feedback from professional editor, Cindy. We made most of the changes she suggested. Specifically she identified our rough cut made our film feel corporate and identified ways in which to correct it. We re-arranged parts of the interview, and brought forward a story about how a customer described the doughnuts. This would replace dialogue that sounded too much like a promotion. The change worked very well and feels less corporate.
The feedback was also a valuable insight into the possibilities of what can be done to improve an edit.
