One of my major motivations in creating the feel of this video was an Under Armour ad featuring Michael Phelps. It’s a video I have watched over and over and what I like about it is the way they have used images and music to generate such a strong feeling. It’s poetic. The viewer will empathise with Phelps as he goes through the day in day out routine to become the best he can be.
Note: Matt and Chesmond did a great job of getting some very nice variety of B Roll footage. Was a huge part of the video.
The first draft of the Fundraising video I did:
Style and approach. Pitching video concept:
– Observational
– To generate emotion through visuals and music
– Tell a short story and give viewers a feeling about the characters of the Men’s Shed and what it means to them.
Opening Shot (Exposition):
First Interview:
Second Interview:
B Roll Sequence #1:
Third Interview (Anthony Lai):
B Roll Sequence #2:
Forth Interview:
B Roll Sequence #3:
Information shot #1:
Information shot #2:
Closing:
Slow piano at start:
Music: “Undercover Vampire Policeman” by Undercover Vampire
From the Free Music Archive
Piano melody:
Music: “Summer Days” by Kai Engel
From the Free Music Archive
Under Armour Ad with Michael Phelps: