This week (week 10) we figured out the focus of our project, what we’re applying the structure of Seven Digital Deadly Sins‘ layout to: “online branding”, How To Promote Yourself Online, the discourses around the growth of the internet and how it has affected certain media disciplines — something like that. In that way, I guess the content of SDDS also has some importance, but instead of pseudo-satirical, fake deep interview content (if you can watch SDDS’ ‘Sloth’ interview without cringing, let me know) we’re going to branch out and put to screen(/s) some of the ways that people have dealt with the rise of the internet. We’re thinking of interviewing a range of both students and teachers (mostly RMIT-based) and poses them a set of questions.

As it currently stands, we’re thinking of breaking the project up by discipline (just like each of the sins) and having the viewer navigate through the project and this way — not sure what else we’ve got here. In terms of disciplines, the few currently on the table are: Music, Fine Arts, Architecture, Film, Music and Journalism. We considered the idea of compiling interviews, written stories, audio clips, photos, YouTube clips — sourcing things beyond our own creation — but we considered this a little too broad, and wanted to narrow our focus to a few specifically targeted questions to a few selected people. The content will range from video interviews to written interviews.

Having completed a film criticism-based studio last semester, I began actually using Twitter, and finally saw its worth with regards to journalism and how networking (across networks!) was an integral part to gaining traction in that field. A quick RMIT Library Search around journalism and Twitter and branding turned up the paper Personal Branding on Twitter (2017) [by Cara Brems, Martina Temmerman, Todd Graham & Marcel Broersma] which if nothing else validated (academically) that this was a thing and that at least some aspect of what we’re making this fourth assignment about isn’t some totally ephemeral practice that my Twitter obsession has fictionalised.