Thinking of continuing your regular monthly $80 Optus bill? Think again. The future of mobile plans is here, and has been here, right under your nose, for a while now. Aldi Mobile.

Aldi, being the store that it is, is readily dismissed by people in the thousands and in the early days I will admit I had my doubts, but in this constantly changing, media-ridden world we are living in, having mobile data 24/7 is a growing necessity. I have no affiliation with Aldi and I am not secretly (and sadly) being paid to write this, this is a recommendation from the heart. Make the switch. Not only have they consistently won various Service Provider of the Year awards (trust the critics on this one) but they continue to up-the-ante of their plans, all the while keeping their prices constant; every couple of months they send out a nice little email detailing their nice little upgrades: this month it was the upgrade from a set amount of included minutes and SMSs to unlimited. What used to be solely for Aldi-to-Aldi users has expanded (and for the better for those on the Aldi side); look at the possibilities now. Alongside that, 4G (admittedly a little slow but hey, for $35 a month I’m not complaining) is rolling out in the next few weeks. You can’t go wrong.

Included in the fairly standard $35 XL package (of which I subscribe to) you are entitled to: unlimited calls and texts nationwide, 200 international minutes, 5GB of data and the added ability to add 1GB of data for only $10. They even use Telstra towers, so you know you’ll always be connected. Give it a go. All of my sensible friends are on it. I dare you. Trust Aldi, even if it is just this once. Some say it’s the greatest mobile plan of all time.