Our project aimed to showcase the difference music can have upon the tone of media, and I think in our project we succeeded in showcasing this. We effectively gave audiences eight different styles of music to choose from, with eight videos that corresponded to each genre. In terms of modularity, our project allows viewers to pick a scene based of the thumbnails shown in Korsakow and interpret the tone of the piece based of the music that we provided. I think however that to further develop this concept, modularity could be implemented in a more effective way in the future. I believe that successful modularity give audiences as much control and choice as possible over how they consume their content, which in turn allows them to create an experience unique from anyone else’s. Each participant in our Korsakow project will have different interpretations of the music and scenes, but I think it would a more interesting to allow them to mix and match the music and footage in a way they feel is appropriate, and let them decide which tune goes with which scene.

Another way I think this could be further developed is to allow viewers to change the tone of the film as they go, seamlessly transitioning between the different moods as the film progresses. This would be better suited for something the length of a short film, and would also require the music to be more fluid, but I think it’s an idea that could be worth exploring in future projects, and would give viewers more choice through interaction, and further encourage interpretation.

The most modular part of our process ultimately ended up being the production itself. Within our own group, we were responding to the work of our teammates, and adjusting out project based on what other people were doing; the footage was filmed as a response to the music, and the music was altered in response to the footage. This was a unique way of producing content which I had never experienced before, and it was a fun and interesting exercise that forced us to think outside of the box. It also allowed us to develop our overall idea as we went along, which created an ever-changing creative process that inspired creativity. By making content in a ‘reactive’ way, we came up with ideas that we would not have come up with if we stuck with our initial plan, and I’m glad that we allowed our project to change and develop as we went along.

Working on this assignment also taught us the value of audience interpretation, which I found out while working with my group. Songs that I created with the intention of conveying a particular mood were interpreted by my teammates as something else entirely, and this encouraged us to record songs and film footage that wasn’t overly heavy-handed in the message we were trying to get across; ambiguity is not a bad thing, and keeping elements of media abstract is often what leads to the most entertaining content.

Assignment 3 Link:

https://drive.google.com/open?id=1v4uCE3pTdKSzeB3_PSrmdzh1XhFZcPxG