This reading explored the topic of work in the media industry. This is a topic that I’m very much interested in discussing as part of this course, so I was pleased to have it addressed in a reading – even though it didn’t do so in a totally fulfilling way. Lobato and Thomas describe how … [Read more…]
Our topic under the term ‘Empowerment’ was ‘media as a force for change’. We found our attention very quickly directed towards social media, as it’s often a space where anyone’s thoughts on an issue can be heard, rather than just the more traditional sources such as TV networks. Another strong element of social media is … [Read more…]
This reading looked at the entertainment and media (E&M) industries potential for growth and opportunity, primarily through five key shifts. It first acknowledges how, in making an effort to serve digital consumers, the outlook for the industry may seem troubling, with trends towards things like free media make it difficult to grow. This is leaving … [Read more…]
Schwab’s chapter on megatrends and things driving the fourth industrial revolution (drivers) begins by organising the list into the categories: physical, digital and biological, as ideas like an ‘on demand’ economy and ethics are explored. The discussion has a strong focus on how new materials coming to the market are so vital to the innovations … [Read more…]