Voice over is extensively used in the case study as the product is explained alongside accompanying shots. Often these moments begin with piece to camera, then shots of the phone, which we then used to structure our sketch. Structurally our sketch follows the conventions of the case study, starting with a piece to camera. When the keyring is mentioned in the dialogue, shots of the bottle opener come on screen with the voice continuing over top, explaining the potential uses of the keyring. The images shown demonstrate visually how the keyring works in conjunction with the bottle opener. On top of replicating this voice over style for our sketch, we also aimed for several instances of comedy. The first of these is brought on by the discussion of the bottle opener’s keyring attachment – something that doesn’t require an in depth explanation – causing the review to be trivial and ultimately useless despite the reviewer’s enthusiasm on the topic.
Another comedic element of this sketch comes from the relationship between the voice over and the image. Shots of the reviewer attempting to attach the bottle opener to a set of keys at first appear to demonstrate an easy task, but as he continues to struggle his hands pull back, causing the image to go out of focus, adding to his struggle. There is then an awkward cut to the reviewer simply placing the two objects together rather than what he initially set out to do. All the while, the voice over continues as if nothing has gone wrong in the accompanying footage.
The last few seconds of this sketch also include no dialogue, as the voice over finished before the accompanying footage, giving it an amateurish feel, again adding to the comedy.