After a slow start, the process of mind mapping based on online video progressed fairly quickly, as everyone found they had several things to contribute. This early ideas phase was not exactly organised, so after we had a good amount of sticky notes, we had to tighten them into a slightly more neat manner. This involved making four central branches, which were affordances, avenues, format and purpose. From here, we worked to place our many sticky notes under one of these branches – a task which took time, but was reasonably easy, as they all seemed to strongly belong to a specific branch.