Meyrowitz defines medium theory as a special type of media study that focuses on such characteristics of each medium and on how each medium (or each type of media) is physically, socially, and psychologically distinct from other media. Medium theory argues that effects theories need…
While both are important parts of the current media landscape, public service broadcasters (PSB) and social media platforms have fundamentally aims and business models. PSBs aim to service the public, educating and informing as well as entertaining, rather than trying to make as much money as…
Recent advancements in technology have contributed greatly to the rapidly developing New Media environment. In a post on his blog in 2006, Jay Rosen discussed how this influences the media’s relationship with ‘the people formerly known as the audience’. For a number of years now,…
Stuart Hall’s encoding/decoding model suggests that audiences are active, as in they are able to decode messages that have been encoded in media texts. In his article, ‘Active Audiences and the Construction of Public Knowledge’, Greg Philo discusses the model and raises some important questions about…
In the chapter ‘What is Collaboration Anyway?’ from their book The Social Media Reader, Adam Hyde et al discuss the video above. It’s called ThruYou, a project created by user Kutiman from numerous YouTube videos which they have edited together to create a song. The reading discusses…
I’ve always been interested in narrative filmmaking, so out of the three readings this week Robert McKee’s “The Substance of Story” stood out for me the most. McKee attempts to break down the structure of narrative to find out what is the substance of a…
Textual analysis has always intimidated me somewhat. I’m never certain that I’m focusing on the right elements, or drawing the right conclusions. However, I found Alan McKee’s “A Beginner’s Guide to Textual Analysis” in my ability to analysis texts, as McKee emphasises that there is no single…
Sound and audio have never been my strong points in terms of media production. I can edit video to music other people have recorded fairly well, but I struggle when it comes to recording my own audio. However, this week’s reading have helped me to start…
David Gauntlett describes the current trends in media studies as having created two peaks of activity. One focuses on issues of surveillance, data exploitation and “computer capitalism”, however Gauntlett believes that although these issues are important, there is enough attention already on this peak. Instead…
This week’s reading was a little different, in that it was actually a comic. Scott McCloud’s “Blood in the Gutter” analysis different kinds of comics, and the sort of transitions they use from frame to frame. He sorts these transitions into the following 6 categories:…