And it is. Especially at somewhere like Melbourne Central. The main thing I noticed during this exercise was how many stores/brands are adopting moving/interactive advertisements, as opposed to a more traditional poster or mannequin. The younger the person, the greater the need for constant stimulation. Something as tame as a sign no longer serves its purpose, especially in today’s market. Recognition is one thing, connection is another.

Main things I noticed:

UP HIGH
* Samsung Digital Billboard
* News Billboard
* Rolex Clock
* Mould Cloud

MID GROUND
* Info Touchscreen
* Nike Logo
* Mannequins

ON THE GROUND
* Stickers
* Advertisement(s)

Phone Check: Seven