Always seeing, never noticing.

It is always the things that hide in plain view that conceal themselves the best; and it’s embarrassing recognising this after being blind for so long.

Today’s class raised the idea of media not being a ‘thing’, but rather a space in which we all reside. The idea itself seemed a bit ambitious at first – but with demonstration came clarity.

The second half of the class was the source of complete awakening – realising how enraptured we are with media, and how it permeates the most subtle instances of our everyday lives came as a colossal shock. I never realised how often I went to check the time, and went to pull out my phone.

I was walking around Melbourne Central, observing and finally noticing the different forms of media. It was quite overwhelming. The sheer number of screens, posters and sounds was enough to make the already bustling central seem crowded.

This exercise not only opened my eyes to the loud subtlety of media in our everyday lives but also to the array of different types of media around us.

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