Medium theory

“Medium theory is a special type of media study that focuses on such characteristics of each medium and on how each medium (or each type of media) physically, socially, and psychologically distinct from other media.” – MURPHIE & POTTS (2002)

I wasn’t here for this weeks lectorial, but from what I gathered from the slides, I figure this sentence sums it up pretty well.

Audiences

Photo Credit: Julie70 Joyoflife via Compfight cc

Photo Credit: Julie70 Joyoflife via Compfight cc

In our week 9 lectorial, Brian had a small presentation on audiences. There was an interesting quote in his slides that goes as follows:

“The people formerly known as the audience are simply the public made realer, less fictional, more able, less predictable. You should welcome that, media people. But whether you do or not we want you to know we’re here.”

  • Jay Rosen – Today’s Reading

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My experience with collaboration

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Teamwork is a fundamental idea in achieving feats that have never been possible before.

Today’s lectorial (18/04/2016) took on two ideas: one, was non-narratives; whereas the second idea was the idea of collaboration. Now to be one hundred percent honest – I got nothing from the first talk about non-narratives. Why? Continue reading

The protagonist doesn’t die?

Game of thrones - George R.R. Martin

Game of thrones – George R.R. Martin

Who says a protagonist can’t die?

I didn’t get much from this week’s lectorial, unfortunately. I just wasn’t in the right mood to focus after Rachel’s typo of ‘public’ to ‘pubic’. That was way to funny. Anyway, one thing that stands out was one of Brian’s points on what makes a protagonist. He stated that a protagonist cannot die. While this may be the case for the majority of narratives, there are a number of times where writers/directors will do the exact opposite. Continue reading

Semiotics and the contradictions in the readings

http://www.chrisbrecheen.com/2013/03/5-reasons-i-absolutely-hate-that-what.html

http://www.chrisbrecheen.com/2013/03/5-reasons-i-absolutely-hate-that-what.html

 

Week five has finally begun after a week long break!

As usual, we expanded on the knowledge presented by the readings in the lectorial. One of the central themes of the readings was semiotics; which is the study of signs and symbols and their use within interpretations. Long story short – interpretations can widely differ from person to person as a result of a number of variables Continue reading

The magic of microphones

Photo Credit: jac malloy via Compfight cc

Photo Credit: jac malloy via Compfight cc

The lectorial for week four centred around audio. We discussed things relating to how audio affects its listeners, how its recorded and with what equipment. Rachel Wilson – who did the bulk of the talking for the lectorial, stated that the things we were learning only scratched the surface of what audio encompasses, and that some courses allow students to study audio for a total of three years or more. If that doesn’t explain how difficult and complex audio is, then I don’t know what will. Now interestingly enough, the thing that interested me most about the lectorial; wasn’t even in the lectorial.

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Creativity in the media industry

Photo Credit: lumineimaginis via Compfight cc

Photo Credit: lumineimaginis via Compfight cc

As a result of the Labour day, this week lectorial was cancelled (Yay!). As a result, I’ll only be speaking about this weeks readings. This weeks set of readings by David Gauntlett, all followed a pretty central theme. Gauntlett proposes a possible shift in the way we think of media from an industry perspective, and how a change can benefit the industry in the future. At least, I think that’s what he was saying – let me explain.

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It’s all around us…

Photo Credit: Jim Frazier via Compfight cc

Photo Credit: Jim Frazier via Compfight cc

Today’s lectorial covered two topics of interest. First of all we covered the importance of editing. We learned how the most minute changes can greatly affect the result. I will cover this topic in a later blog post, sometime during this week.

What I want to discuss today is the second topic; the importance of media. Today’s class began with a very important question – what is media? Upon hearing this question, I was actually stumped. You would think that a student undergoing a media course would know what falls under the umbrella of ‘media’. However, I found myself struggling to give a simple definition of the term ‘media’. As individuals, we were told to come up with the first five things that we think of when we hear the word ‘media’. As I did with a similar task that we did in the first lectorial, I ended up with less answers as was instructed. Oops. As a class, we discussed the different types of media and its effects on its audiences. As I jotted down the answers of the other students, my list of three media related things soon turned into twenty. By the end of it, one thing was made certain by this activity. Media is everywhere.

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I did not expect this…

As my first week of uni has come to an end, there is one word that is been constantly repeated in both my media and cinema studies classes to the point where I can’t think of anything but that single word, and that word, ladies and gentlemen is “blog”.

Blog. Blog. Blog. Blog.
It’s a weird word isn’t it? Keep saying it over and over again and eventually you’ll get to a point where you’ll doubt it’s validity as an English word. Such a short simple, 4-lettered word, and yet, it holds so much value for students undergoing this course. Our blog, is the basis of which our entire university results are based on. So it’s unsurprising how much our lecturers have emphasised the term. So much so, that our first reading was based on the importance of blogging, and why our entire curriculum is centred around blogging.

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