Shopaholic? Me?

Consumer behaviour is probably one of the most spectacular things, ever. The fact that something going out of print can be brought back as a major seller just because of a little “Readers who liked this, liked this too” advertising. Advertisers… they’re smart people. I’m definitely a sucker for “Other items like this” and “Have you seen this?” I am the biggest impulse buyer- some of the things i’ve bought are fucking ridiculous. I have a flask which I’ve never used before, books I’ve never read, and clothes I’ll never wear.

The worst thing in the world is when something becomes unavailable- as suggested in the reading movies won’t play in cinemas if there isn’t enough revenue, same with books, tv shows, a music CD, and almost every other consumer good in the world. So when you finally decide you love something and you try and find it- poof! where is it? LOL SORRY, WE DISCONTINUED YOUR FAVOURITE PRODUCT (I still love you, Escada Pacific Paradise)!

 

 

E-books

Personally, I hate e-books. No matter the hours a day I spend on a computer without my eyes hurting, the minute I try to get down to some serious reading, my eyes start to scream. Books were made to be held, to have the pages rustle as you flip them, to have that sweet heady, old, back-in-time, scent, and to be treasured, swapped, given, but never lost. You can give a book for a present, but would you give someone a USB with a bunch of PDFs on it for their birthday? I don’t think so!

Doesn’t that just prove to you the value of books?

But of course, I like the idea of e-books. The idea that we’re able to carry an entire library in the palm of our hands, and never having to deal with the discomfort of having dog-eared pages. It’s smart, compact, convenient… I get it. And it’ll probably take over as the main source of reading distribution. But much like the vinyl record, the book is never going away.

The Gap

similarly to the spaces in a comic book, all work relies on “the gap”- the space between action in which an audience needs to assume what happens. These assumptions are based on past experience and cultural context, so it would make sense that we read “not with the intent of the author”. We apply our own learnings to these situations- say in one frame, we see someone holding a gun, then the screen goes to black, and we hear a gunshot- we can only assume who was shot, and we make these assumptions based on our knowledge of our surroundings.

This is used frequently in drama television; Grey’s Anatomy, Gossip Girl, and all the other typical girl shows I watch. Then again, it also happens at the end of GTA III. Luckily, in TV shows, we are given closure when the next episode comes out and we finally see what happened.

And that’s how hypertext works too, hypertext leaves way for recurrence, and takes away the linearity of text- because we are the active audience, we make the narrative choices, we [somewhat] control the story, just reducing “the gap”.

Control

In Web 2.0 … The Machine is Us/ing Us it is noted that “The web is linking people”. That we are the machine, and we drive communication through our use of technology.

Recently in entertainment news, Big Sean released a new song titled “Control”, which features fellow rappers Kendrick Lamar and Jay Electronica. In this controversial song, Lamar calls out fellow rappers:

“I’m usually homeboys with the same n*ggas I’m rhyming with/ But this is hip-hop and them n*ggas should know what time it is/ And that goes for Jermaine Cole, Big KRIT, Wale, Pusha-T, Meek Mill, A$AP Rocky, Drake, Big Sean, Jay Electron’, Tyler, Mac Miller/ I got love for you all but I’m trying to murder you n*ggas”.

If you google “Kendrick Lamar Control”, you get 35,2000,000 results in 0.13 seconds. The results range in date from August 13 up until 6 hours ago. One of the most recent posts reveals that the controversy over this song has scored Lamar 208,000 new followers on twitter, which is a 510% increase. In addition to those stats, he gained 88,000 new Facebook fans and views on his Wikipedia page were up 277% week-on-week. (Read more here)

Regardless of the notions behind his verse, this was an exceptionally smart business move for Lamar, in my opinion. He has released a statement explaining his only intention was to bring heat to the industry in order to spark competition, and in the past week, numerous “replies” have been released, which is what Lamar states he wanted. In addition to this, this has done great things for his publicity, and has established him as one to watch, none of which would be possible without the beautiful Web. :’)

Listen to his verse below:

un-unsymposium

In this video, Sir Ken Robinson suggests that we are born as artists, and we are “educated” out of creativity. He also comments on the hierarchy of subjects in schools; how writing and arithmetics are seen as the most important, and arts is seen as the least important. Even within arts, visual arts and music are seen as more important than dance or drama.

It’s an interesting concept, and I agree completely. That mainstream education puts a heavy focus on the 3 R’s (reading, writing and arithmetic) rather than subjects that require a creative input, such as vis-comm, arts, drama and even home-ec.

I know this was a serious issue in my high school. When I was in year 11, we had a big group of students leave to pursue more specialised fields of study including cheerleading, dance, electrical, theatre studies, and music production/composition. When I was still in primary school, my high school stood as one of the best in the state, in terms of achieving the highest VCE results. But now, my old school doesn’t even make the top 50. It’s probably because there has been a huge pressure from students to cater to the creative needs of students. With shows like “Glee” and “MasterChef” that encourage creativity, students are more inclined to explore and discover the arts.

I remember vividly in year 8, when choosing my electives for year 9, I so desperately wanted to pick Media, Textiles and Visual Communication as my electives, but my parents strongly suggested I pick commerce, or advanced maths. However, I ended up compromising. Over the course of years 9 and 10, I studied advanced english, maths and science, media, commercial design, food technology, commerce, and LOTE. Of course, I understood the importance of my english, maths and science, as I needed to get the foundation right if i wanted to do well in VCE, so i worked hard on them, and enjoyed my creative subjects as a “hobby”. But that’s the thing… I focused on my english and maths because apparently in life, that’s what counts. Notice how maths subjects such as Methods and Specialist scale up when you get your ATAR? and how any of the Arts and Humanities scale down?

We are brought up to believe that certain subjects are more important; that certain skills are more important, and if we don’t strive in these categories, we will not be successful in life. That’s a little unfair, isn’t it?

 

Writing as Technology

In the first reading for week 4, it is stated that writing is a technology for collective memory. The reading suggests that writing is a technology for preserving, presenting and communicating human experience as a record, so those in the present and the far future can learn from a secondary source. This ensures that information is communicated widely, and is more easily accessible. The reading addresses the histories of writing forms, and suggests that writing is not strictly writing in it’s literal sense, but the writing of information, whether that be in words, pictures, art forms, sculptures, vocally, or other technologies. While it is stated that a writer “always needs a surface upon which to make his or her marks and a tool with which to make them”, it is also noted that spoken language is a written technology, as “literacy is the realisation that language can have a visual as well as an aural dimension, that one’s words can be recorded and shown to others who are not present, perhaps not even alive, at the time of recording”.

Another point that caught my attention was the proposal that “all writing demands method, the intention of the writer to arrange ideas systematically in a space for later examination”. Similarly to what has already been discussed, this point, to me, translates to mean that any single thought that is recorded in the real world, and taken out of the dimensions of our mind becomes a writing technology- it is recorded or noted in order to communicate our human experience, whether it be to our peers, bosses, or to ourselves in the future. The act of writing is a technology used to preserve the information we concoct in our minds and present it as something tangible, or legible, which we can refer to in the future, in order to communicate our human experiences of learning, of growth, or of general thought.

Who’s Anatomy?

I swear I’ve watched so much Grey’s Anatomy recently that I feel like I’ve become a doctor. I’ll lie in bed watching episode after episode after episode, and next thing you know… it’s 6AM. I just can’t help myself. I find myself crying with the characters and getting angry with them and feeling all the emotions under the sun. Then when the episode ends, and the white text “Grey’s Anatomy” appears on screen, I realise its over and my heart sinks. I’m not a doctor :'( perhaps it’s time for a course change? Somehow I don’t think i’d make it as a doctor in the real world, let alone dealing with the stresses of a trauma patient… ugh. But that’s not the point.

In multiple episodes there have been cases in the show where a general procedure has gone awry. More often than not, it is the attending physicians rather than the interns and residents that get stuck on these patients when they run out of options. It’s always the younger employees who come up with the new, revolutionary surgeries and twisted tests. Only recently, after hours and hours of sleepless nights I realised that it’s an example of double-loop learning! While older, more experienced surgeons are stuck in their old ways, demonstrating single-loop learning, younger doctors who are more in touch with revolutionary medicine who have learned the traditional forms of medicine tend to more open to thinking outside the box, which is double-loop learning!

Of course, this isn’t real, but many of these cases are based on cases that have happened in non-fictional medical history. And this applies not just to medicine, but all career fields, studies and advancements in any kinds of technology. So don’t judge me, but yes, I make real-life connections with the shows I follow religiously. Grey’s Anatomy isn’t just a TV show… It’s a lifestyle. :’)

click for more Grey’s Anatomy memes! I know, i’m pathetic. 🙁

The living dead

Something that caught my attention from the 4th week lecture was the idea that a humanities person is trained to “talk about dead things”. We address all the things that are dead, and of the past, and brainstorm what isn’t dead; what is unborn, and what is yet to arise. Adrian proposed that design is a practice that is future-oriented. I can form the links between these two statements and the past readings on double-loop learning and design fiction. It’s like a more comprehensive way of saying “think outside the box”. This also ties in with the statement that Adrian made about design being “fashionable”. Think about it.

Fashion goes through phases. Platform disco shoes, flared pants, halter-necked, tie up tops, jeans and runners (ugh), gladiator sandals, leopard print, etc. Now think about the current trends- khaki anoraks, metallic studs, disco pants, creepers, button-up shirts, skater dresses, velvet everything, chunky-heeled shoes. All of these things that come in and out of fashion are remakes of past trends. Fashion designers recycle trends. They bring up old fashion statements and re-dress them. But it’s not considered recycling. It’s revolutionary. It’s an upgrade. And that’s what design is. It’s an upgrade. A change, an improvement, and a refreshing take to further society. Like a smart phone. It’s an upgrade in comparison to an actual phone. Something that has been around for years. But what is considered old news, is tweaked. It’s changed, improved, and is a refreshing take on phones, in order to push society. And it was considered revolutionary. So what’s to say that the next “big thing” is actually going to be that revolutionary? It’ll probably be a take on something that already exists. But duh, how do you think we got plasma screen TV’s? How did we get new seasons of 90210? How did we get Macbooks and MP3s and even toe-socks? Design fiction. Like Brian suggested, design fiction won’t solve all the world’s problems in one go. Design is also a slow process. Things evolve bit by bit, and nothing is ever “perfect”. And I agree with the suggestion that the focus of design fiction should be more centred around the changes in society rather than the developments of new technologies.

Unlecture #3

What suprised me this week was something Jasmine suggested. That there was a link between the two readings regarding design fiction and double-loop learning. Design fiction causes us to think. Design fiction is an explorative concept in which “What if?” speculates ideas of the future. It causes us to re-evaluate reality, and to think outside the box. Doesn’t that sound like double-loop learning to you? Abandoning familiarities and trying something different. Finding a solution that requires a journey on an unchartered, untravelled road. That’s what suprises me about this entire course, in fact; everything is linked. Everything is relevant, because I choose it to be.

Adrian put up a slide in the lecture displaying a question someone had asked- “Why should I bother coming to lectures if it isn’t relevant?” or something along those lines. And in week one, yeah, perhaps that’s what I thought as well. I considered not showing up to the rest of the lectures, when in actual fact Networked Media is the one class I look forward to attending, because I am absolutely intriguied and excited about discovery. I am absolutely entertained by the thoughts Adrian injects into my brain. But they’re not even thoughts. They’re just words. Phrases. Everyday stimuli. But it gets to me. And it boggles my mind. In week one it was pointed out that nobody questions why we need to write yet another essay, but why is it we complain about journals and blog entries and things that are craft or that involve our personal flare? This week, it was the suggestion that university used to be free, so why isn’t it now? Obviously only those who valued the qualities of a degree would attend, and even now, we are willing to fork out thousands of dollars in order to to receive a tertiary education at a university. It was the idea that there was a culture divide between oral and written forms of education. So how do we overcome this? Why have we  just accepted that going to university or completing some form of tertiary studies is simply how it is? Then after uni, we get a job, we find a partner, and have kids, etc. But think back to 10 years ago- how fashion and culture and education and politics and technology has changed, in one decade. And in 10 years, it’ll change again. So how can we plan out our lives like this? How can we accept that there is a norm we simply adopt and carry out, without question? It’s silly isn’t it? Because that question, could change our lives.

So I want to question. I want to discover. and I want to make it relevant, because i want to be relevant.

Fesign Dictions?

I’ll be the first to say it; this concept confused the shit out of me.

“The deliberate use of diegetic prototypes to suspend disbelief about change.”

HUH?! 

so… using narrative styles on purpose to make change believable as reality… STILL, HUH?! Like, it makes sense… but it doesn’t!
After reading and re-reading everything over and over again. I think I have somehwat grasped the idea… While of course the actual definition and the videos helped from reading 1, it was the quick 14 point summaries from the 2nd reading that made the concepts and their applications a little easier to comprehend.

Looks like I’ll have to do my research on the bus to uni tomorrow in order to get my head completely untangled!