Consumer behaviour is probably one of the most spectacular things, ever. The fact that something going out of print can be brought back as a major seller just because of a little “Readers who liked this, liked this too” advertising. Advertisers… they’re smart people. I’m definitely a sucker for “Other items like this” and “Have you seen this?” I am the biggest impulse buyer- some of the things i’ve bought are fucking ridiculous. I have a flask which I’ve never used before, books I’ve never read, and clothes I’ll never wear.

The worst thing in the world is when something becomes unavailable- as suggested in the reading movies won’t play in cinemas if there isn’t enough revenue, same with books, tv shows, a music CD, and almost every other consumer good in the world. So when you finally decide you love something and you try and find it- poof! where is it? LOL SORRY, WE DISCONTINUED YOUR FAVOURITE PRODUCT (I still love you, Escada Pacific Paradise)!